Regent Hotels & Resorts reveals new logo
IHG (InterContinental Hotels Group), one of the world’s leading global hotel companies, unveils Regent Hotels & Resorts’ new logo and monogram. |
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Regent Hotels & Resorts reveals new logo
IHG (InterContinental Hotels Group), one of the world’s leading global hotel companies, unveils Regent Hotels & Resorts’ new logo and monogram. |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2019-05-28
The logo is designed to epitomize modern luxury with a nod to traditional cues respecting the brand’s heritage and identity. It is bold, confident and sophisticated balanced with a warm elegance that is in line with a modern hospitality brand.
The logo creation is an extension of the Regent rebranding journey which started last year. To deliver a deeply curated luxury brand at pace, IHG gathered learnings from outside of hospitality, engaging luxury tastemakers and experts from diverse fields to take the brand into the future of luxury. In the same vein, IHG engaged a panel of leading creatives and experts from fashion and luxury such as celebrated fashion designer, Tanya Golesic, President Jimmy Choo, America’s, Designer Bibhu Mohapatra and Designer Simon Spurr to provide feedback on the logo design. Their insights helped shape the design directions that resonate most with our guests and best reflect the characteristics of Regent.
Designed by renowned creative director and typographer, Andreas Neophytou, who has done work for the world’s leading luxury brands, the new logo is defined by an elegant simplicity. Built on the legacy of the original logo, the leg of the R is extended in a lateral curve from the stem downwards to the baseline, eventually joining it to the “e” resulting in a referential brush-like character the subtly alludes to the primary one.
When the Regent brand was founded over 40 years ago, it changed the face of modern luxury. It was a pioneer in hotel design with bold firsts that captured imaginations and set new standards in luxury and will continue the legacy of ultimate luxury hospitality.
Regent Hotels & Resort is present in five countries with six open hotels including the award winning Regent Beijing, Regent Berlin and Regent Porto Montenegro and four properties due to open in the next three to five years in Hong Kong, Jakarta, Kuala Lumpur and Phu Quoc.
About IHG
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo, EVEN Hotels , HUALUXE Hotels and Resorts, Crowne Plaza Hotels & Resorts, voco Hotels,
Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, Holiday Inn Resort, avid hotels, Staybridge Suites and Candlewood Suites.
IHG franchises, leases, manages or owns more than 5,600 hotels and nearly 843,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG's hotels and corporate offices globally.
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