Virtuoso, the leading global travel network specialising in luxury and experiential travel, brought together over 80 preferred partners and travel agency members and advisors across the United Kingdom and Ireland last week for its annual On Tour event in London, one of the network's largest and most impactful regional gatherings.
Virtuoso On Tours connect advisors with partners, showcasing new launches and offerings to ensure clients have access to the latest and most exclusive experiences, while enhancing human connection within the network. Thiry-six advisors from 19 member agencies, ranging from owners and managers to frontline advisors and independent contractors, had the opportunity to meet, network and strengthen their relationships with a diverse range of partners, including hotels, on-sites, cruise lines and more.
Hosted at Nobu Hotel London Portman Square, attendees heard from Karen Joyce, Virtuoso's general manager, U.K. and Ireland.
“It was great to bring together so many of our members and preferred partners under one roof,” she said.
“The event sparked some fantastic conversations around evolving traveller preferences and emerging destinations, such as Croatia, India and Norway. It's always insightful to hear how the industry continues to adapt — from the rising demand for wellness-focused experiences to an increased interest in private villas and multi-generational travel. As the team and I continue to focus on our growth within the region, we look forward to hosting similar events and continuing to build value for all within the network.”
The event also featured a professional development session and an insightful presentation led by Thomas Ricketts, Virtuoso's marketing manager, U.K. and Ireland. He announced the second issue of Virtuoso, The Magazine United Kingdom/Ireland, a guide to the world's best travel experiences with curated chronicles from acclaimed writers, extraordinary photography and expert advice from Virtuoso advisors, all tailored for the region's luxury travellers.
Ricketts also discussed the new Social Media Content Centre, where members and advisors can augment and scale their own social media efforts.
It provides tools for managing all social media channels – now including Instagram and TikTok – within one dashboard. Key features include the choice of automated or customised posting and AI translation across eight different languages. The centre is one more extension of Virtuoso's high-quality content available for network use. Ricketts concluded by highlighting how these tools, along with U.K. and Ireland marketing initiatives and strategic partnerships, are driving brand awareness and engagement for members and partners.
Virtuoso wishes to thank its On Tour United Kingdom/Ireland sponsors: Anantara Hotels & Resorts, Anguilla Tourist Board, La Casa de la Playa, Royal Hotel Sanremo and Kerzner International.
About Virtuoso
Virtuoso is the leading global travel agency network specialising in luxury and experiential travel. This by-invitation-only organisation comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 58 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 2,300 of the world's best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalised annual sales of (U.S.) $35 billion make Virtuoso a powerhouse in the luxury travel industry.
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