MANDARIN ORIENTAL MAYFAIR PARTNERS WITH BY ROTATION TO REDEFINE MODERN LUXURY THROUGH SUSTAINABLE STYLE (Royaume-Uni)
Mandarin Oriental Mayfair, London's most stylish address has announced an exclusive partnership with By Rotation, the world's first social fashion rental app, offering guests a one-of-a-kind opportunity to experience London's fashion scene through a more bespoke and sustainable lens.
The collaboration celebrates craftsmanship, community, and conscious luxury - values shared by both brands - through the launch of the Mandarin Oriental Mayfair x By Rotation Festive Rental Edit: a curated selection of designer pieces available exclusively for hotel guests to rent throughout the festive season, embodying the spirit of luxury with a purpose.
Located just moments from the hotel, guests can book a personal styling appointment at By Rotation's flagship store, where a bespoke wardrobe is prepared in advance, based on the occasion and preferences they submit before their stay.
Alternatively, guests can enjoy in-suite styling, with pieces delivered directly to their room, suite or residence, ready to wear for an evening out in London. Once guests have finished with their outfits, items can simply be returned to the hotel concierge for an effortless return.
Guests will be able to rent entire outfits or individual pieces, including dresses, tailored items, bags, shoes and accessories, from coveted brands such as Cult Gaia, Magda Butrym, Chanel and Jacquemus, starting from just £20 per day. The look book also showcases the best of British design, redefining modern style with names including 16Arlington, Saloni and The Vampire's Wife.
To mark the launch, Mandarin Oriental Mayfair and By Rotation will unveil a creative campaign and festive celebration in November, followed by a bookable 'Dressed in Mayfair'package available throughout the year.
The experience includes an overnight stay at Mandarin Oriental Mayfair, a signature cocktail at the hotel's rooftop Hanover Bar, and a By Rotation styling appointment - either in store or in-suite – with the hotel team reaching out in advance to understand each guest's occasion, requirements and styling preferences, ensuring a seamless and personalised experience.
Looking ahead, the partnership will evolve with the seasons, unveiling themed Rental Edits reflecting key occasions such as Valentine's Day and London's summer social season, seamlessly blending the worlds of high fashion, sustainability, and modern hospitality.
Eshita Kabra, Founder of By Rotation, said:
“It's an honour to collaborate with Mandarin Oriental Mayfair, one of London's most iconic luxury destinations. We are two Mayfair brands who together are reimagining what modern luxury looks like - making it thoughtful, circular and community-driven. Both brands are powered by craftsmanship and innovation, and are united by a vision to create experiences that are as meaningful as they are memorable. We're delighted to welcome Mandarin Oriental Mayfair guests into the By Rotation community, offering them a new, more conscious way to engage with fashion in one of the world's most fashionable cities.”
Hemal Jain, General Manager, Mandarin Oriental Mayfair, added:
"At Mandarin Oriental Mayfair, we're dedicated to redefining what luxury means today - experiences which are not only beautiful and bespoke, but also consciously purposeful. Our partnership with By Rotation allows our guests to explore the best of Mayfair's fashion scene while embracing a more sustainable approach to style. We're proud to collaborate with a brand that shares our values of craftsmanship, creativity, and community, and to offer an experience that feels truly of the moment, and of the neighbourhood.”
About Mandarin Oriental Mayfair, London
Within walking distance of London's admired fashion houses on Bond Street and the boutiques of Saville Row, as well as auction houses and art galleries, Mandarin Oriental Mayfair provides a stylish base in one of the city's most sought-after areas, where culture and fashion collide. Taking advantage of this world-class location, the new hotel offers guests and MO Fans exclusive access and experiences from high fashion to art, culture and dining. In London, where the most influential quarters are claimed by Knightsbridge and Mayfair, these two points on the map are now connected through the Mandarin Oriental brand. For visitors and locals already in love with Mandarin Oriental Hyde Park in Knightsbridge, there is now an additional way to experience Mandarin Oriental, inspired by the vibrancy and creativity of its new neighbourhood.
The overall project, comprising Mandarin Oriental Mayfair and the 77 Residences at Mandarin Oriental, is developed and owned by Clivedale London, an independent, Mayfair based developer established in 2012 dedicated to developing super-prime property in London, W1.
