Catégorie : Asie Pacifique - Chine - Évènements -
Communication / Marketing
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 17-06-2016
Designed exclusively for The Peninsula Hotels using Goyard’s traditional savoir-faire and available only in Hong Kong, the bespoke ‘Special Edition Peninsula Travel Set’ features a new colour of leather developed especially for the hotel group. Featuring the exclusive trim in Peninsula Green, two new Goyard products will make their international debut at The Peninsula Hong Kong – a large size version of the Bourget wheeled suitcase and the brand new Jouvence toiletry bag in middle size. Another custom highlight is the black lining of the Peninsula Bourget cases, replacing the usual yellow lining.
The deep green hue known as ‘Peninsula Green’ has been used for The Peninsula Hotels’ iconic fleets of Rolls-Royces and luxury limousines around the world since the first fleet of seven Rolls-Royce Silver Shadows debuted at The Peninsula Hong Kong in 1970.
Goyard was founded in 1853 by François Goyard, and the classic Goyardine canvas – a natural coated cloth mix of linen and cotton created in 1892 by Edmond Goyard, son of François, and featuring a dot pattern inspired by the logs transported by his ancestors on river ways - is manufactured using a closely guarded ancestral secret process. In keeping with Goyard’s tradition of personalisation, the Special Edition Peninsula Travel Set can be customised with hand-painted monograms, stripes and names to express the individuality of the owner.
‘We are delighted to be partnering with Goyard on the ‘Special Edition Peninsula Travel Set’, said Peter Borer, Chief Operating Officer of The Peninsula Hotels. ‘Peninsula Green’ has been an integral part of our brand since the early 1970s and is associated around the world with our fleets of Rolls-Royces – another long-standing relationship with a heritage brand. We are thrilled to be working with this esteemed Maison to enhance the timeless glamour of the travel experience in this unique way’.
The ‘Special Edition Peninsula Travel Set is exclusively available upon special order at Goyard (Ground Floor, shop E10) at The Peninsula Hong Kong (tel + 852 2722 0398) from 7- 30 June 2016, with prices on application.
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