test Job in Luxury Hospitality: Le Lutetia Paris is looking for... Director of communication & marketing
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Sought position:
Director of communication & marketing
Ref ID: n°40926
Town: Paris
Country : France
Contract type: Long term contract
Salary: -
Experience: experienced
Job status: Manager
Job category: Communication / Marketing
Online since 2018/11/30
This job position is still available for the week of 2018-12-10


Hotel Lutetia Paris

Number of rooms and suites: 231
Website
https://twitter.com/Lutetia https://www.linkedin.com/company-beta/8264815/https://www.facebook.com/hotellutetia/https://www.youtube.com/channel/UCx540zFMPweduXm4W-P8g2Q



Le Lutetia Paris is looking for...

Director of communication & marketing (M/F)



JOB DESCRIPTION
We are looking for a Director of Communication & Marketing.

Your main missions are :

  • Marketing & Communication

    Undertake an annual SWOT analysis of local area competitors and build into the annual Marketing plan for Hotel Lutetia, ensuring it is in line with Hotel Lutetia Sales and business objectives

    Agree and develop marketing strategies in conjunction with the Director of Brand & Marketing for The Set to target effectively the main client groups, readers and audiences within the luxury market segmentation in order to establish the most effective way to market our products and services to them 

    Act as our brand ambassador by ensuring all external communications, collateral and marketing materials are reflective of our brand values and identity, yet bespoke, in order to be interesting and engaging; effectively reaching the target audience(s) for which it is intended

    Lead and direct the team in the creation and production of all Hotel Lutetia collateral, taking ownership for its on-going development and ensuring it is continually refreshed and re-aligned as the brand evolves

    Plan and coordinate an on-going programme of marketing and promotional activities through a range of both traditional and online media, to effectively target key annual events and local events

    Manage and administer the content of various online social media platforms such as LinkedIn, Twitter and Facebook, ensuring all content and imagery is appropriate and reflective of brand values 

    Take ownership and manage both the content and imagery of the hotel website, ensuring it remains up to date with all current information, seasonal promotions and packages

    Provide support and guidance to line managers on the production of ad hoc marketing materials (i.e. promotional flyers & recruitment advertising) to ensure brand guidelines are followed and consistent
    Act as the main hotel contact for all photo shoots and film crews ensuring that all relevant operational teams are briefed accordingly as to the requirements and/or special requests

    Develop and maintain the company's corporate image and identity, including the release and external use of both logos and images within press and online publications

    Actively engage with the sales and operational team in order to seek out and generate potential marketing, promotional or social media opportunities throughout the business and local area

     
  • Guest Experience

    Deal with all internal and external marketing calls in a professional and efficient manner, taking into account call response times, handling and etiquette in order to embody our ‘Voice with a Smile’ philosophy and to deliver a truly world class service experience
  • Leadership

    French or having lived in France for a long time and that has a deep sense of the french and Paris culture in all its aspect 

PROFILE
Take an active interest in the Paris hotel, restaurant and entertainment scene and our competitors through regularly eating and drinking out, reading hotel reviews and networking with industry peers

Ensure that you and the sales support team are aware of and follow all administrative and guest correspondence standards as defined by the Set and Hotel Lutetia

Become a guardian of our brand in order to deliver our unique and personalised marketing & communication services within the Hotel Lutetia maintaining the highest possible personal presentation and professional standards at all times without compromise



COMPANY OVERVIEW


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https://thesethotels-career-lutetia.talent-soft.com/job/job-director-o...






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