Sought position: Marketing manager Ref ID: n°40452 Town: Paris Country : France Contract type: Long term contract Contract start date : Dès que possible Work schedules: Without any break Salary: Selon Expérience Experience: experienced Job status: Supervisor Job category: Communication / Marketing Online since 2018/11/05 This job position is still available for the week of 2018-11-12
Renaissance Paris Arc de Triomphe Hôtel is looking for...
Marketing manager (M/F)
The Renaissance Paris Arc de Triomphe seeks a dynamic, creative and innovative marketing specialist to drive the integrated strategies designed to position the hotel competitively with a strong focus on demand generation, brand-strong guest experiences and creative engagement that drives both local and international loyalty.
The Marketing Manager will manage all offline and online routes to market, demonstrating intuition and leadership in all aspects of the marketing mix. A key focus will be to grow the hotel’s topline results from national and international market and create a new reputation within the local market. The role will be responsible for promoting all F&B outlet to drive revenue and buzz. Strong creative programming and social media knowledge is also an essential output for this role.
Within the confines of the hotel’s marketing budget and business requirements, this position will be responsible for developing and activating innovative marketing and communications initiatives which will improve key financial and customer metrics for the hotel and its venues.
Key job functions:
Fulfill a marketing leadership role within the hotel: Analyze the hotel’s competitive strengths / USPs, develop hotel / outlet positioning and communicate core consumer messaging that clearly differentiates the hotel from its competitors.
Direct and support needs of the market and property to ensure maximization of all channels in collaboration with the digital team.
Develop a content-led marketing plan and integrate across key channels to communicate hotel positioning and brand passions to target audience. This includes photography, video, copywriting and other forms of storytelling content, ensuring delivery in adherence with brand guidelines and hotel positioning.
Develop a Social Media strategy that has brand and hotel positioning and Restaurant, content marketing and optimized budget as a key priority.
Hotel outlets and Services: Drive the positioning / activation of all F&B outlets on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop & implement local marketing and PR activities, (including event strategy / programming), aiming to engage with locals and increase capture ratio.
Drive brand activation and ensure the brand experience comes alive through the hotel’s messaging and guest experience.
Develop and deliver tactical marketing campaigns across all segments and in line with business needs, including cooperation with Director of Marketing Western Europe, other hotels and digital team that represent strategic opportunities for the hotel and its venues.
Manage marketing budget and deliver targeted activations with identifiable tracking and ROI mechanics implemented and reported at all times.
Pro-actively identify and manage relevant marketing partners to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience.
Pro-actively seek opportunities to represent the hotel in coordination with the hotel management team in community and industry organizations and events, always mindful of events that might be relevant for hosting at one of the hotel’s venues.
Focus on increasing engagement with loyalty members locally through the organization of events, and enhancing guest experience with Elite Members on property. And pull thru all loyalty communication
Support sales team with the creation of marketing collateral and tactical promotion associated with the key market segments, (e.g. Groups, Suites)
Ensure full compliance with all Sheraton brand marketing standards & programmes..
Professional attributes, skills & experience:
5 years in a marketing role or relevant hospitality experience.
Experience in brand partnerships and F&B marketing.
Excellent command of French and English language - both written & spoken.
Have strong project management skills with the ability to connect with many different stakeholders both internally and externally.
A natural and proven ability with social media, especially Facebook, Instagram
Superior analytical skills required for digital marketing ass well as knowledge of Excel, PowerPoint, Word.
Strong communication and presentational skills.
Desire to set best practices and share successful initiatives with sister hotels within the Group.
Bachelor's degree strongly preferred in marketing.
Personal qualities & attributes:
Energy, enthusiasm and a “can-do” attitude – essential
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