Preferred Hotel Group announces partnership with India's Luxury Hotel Group, The Leela Palaces, Hotels & Resorts
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Preferred Hotel Group announces partnership with India's Luxury Hotel Group, The Leela Palaces, Hotels & Resorts
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2008-07-23
Preferred Hotel Group is pleased to welcome The Leela Palaces, Hotels & Resorts to its collection of over 650 hotels and resorts worldwide. The Leela currently represents four of India's leading luxury properties in the key locations of Mumbai, Bangalore, Goa and Kovalam, all of which are members of the Preferred Hotels® & Resorts brand. The group has aggressive expansion plans for six more properties in the next four years.
"Preferred Hotel Group is very committed in expanding its infrastructure and its partner hotel presence in India. As part of this growth, we are delighted to be working with The Leela Palaces, Hotels & Resorts who have aggressive development plans to rapidly increase their portfolio in key business and leisure locations throughout India," said Ananya Narayan, Area Managing Director, India and Middle East.
According to Onno Poortier, President of The Leela Palaces, Hotels & Resorts, "The USA is the largest source market for The Leela, and this alliance will strengthen our brand positioning, awareness and market penetration."
This strategic alliance will provide The Leela Palaces extensive access to four of the largest consortias - American Express®, Carlson Wagonlit, BCD and Hogg Robinson; global and regional joint marketing programmes; airline frequent flyer programmes and credit card partnerships as well as drive international sales through the 29 global sales offices of Preferred Hotel Group.
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