Preferred Hotel Group partners with Wego.com
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Preferred Hotel Group partners with Wego.com
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2008-09-19
Preferred Hotel Group partners with one of Asia Pacific\'s leading travel meta-search engines, Wego.com, to further extend its reach to travelers booking hotels online. Through this partnership, Wego.com will drive online bookers directly to Preferred Hotel Group\'s brand websites including www.PreferredHotels.com, www.PreferredBoutique.com, www.SummitHotels.com, and www.SterlingHotels.com.
Wego searches across 100+ travel websites in the time that it normally takes to search just one. This partnership will enable Preferred Hotel Group to promote its global portfolio of over 650 independent hotels and resorts to online visitors using Wego.com. Consumers will see the latest pricing and room availabilities for Preferred Hotel Group member properties.
\"We recognize the importance of partnerships with vertical search engines as a cost-effective channel to increase our online distribution, as well as promoting brand awareness directly to potential guests. There is no doubt that Wego will assist in significantly increasing our online market share through rate transparency,\" commented Mark Wong, Vice President, Marketing and Development - Asia Pacific.
Wego Founder & Chief Commercial Officer Craig Hewett said, \"We are delighted to be working with Preferred Hotel Group as their portfolio offers our users a selection of the finest independent hotel and resort properties worldwide. This year is set to be a year of great growth for Wego, in terms of new product features and increasing user traffic, all of which are sure to benefit partners like Preferred Hotel Group.\"
www.PreferredHotels.com
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