Leading Chinese, Indian Live-Entertainment Companies Join Caesars Singapore to Boost Resort's Appeal to Important Markets
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Leading Chinese, Indian Live-Entertainment Companies Join Caesars Singapore to Boost Resort's Appeal to Important Markets
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Category: Asia Pacific -
This is a press release selected by our editorial committee and published online for free on 2006-03-21
In a move to further broaden the global and regional tourism appeal of Caesars Singapore, Harrah's Entertainment, Inc. (NYSE:HET) and Keppel Land today announced the signing of memorandums of understanding with Teamwork Film Pvt. Ltd. of New Delhi, India, and Unusual Entertainments Pte Ltd -- part of the Unusual Group of Companies.
Under terms of the agreement, Teamwork and Unusual - leading concert specialists with expertise in planning live events for Indian and Chinese markets - will provide Caesars Singapore and AEG Live with advice and direction on entertainment venues, live-entertainment events and marketing strategies.
"We are excited to have Teamwork Film and Unusual Group join us in our effort to create a compelling entertainment destination in Singapore," said Richard Mirman, senior vice president of business development for Harrah's. "The trio of AEG, Teamwork and Unusual will ensure Caesars Singapore presents its visitors with a wide array of exciting and 'must-see' live-entertainment offerings with local, regional and global appeal."
"Unusual is the forerunner in the Chinese concert entertainment scene. The name Unusual is synonymous with promoting world-class acts from Hong Kong and Taiwan in Singapore," said Leslie Ong of the Unusual Group of Companies. "We look forward to putting that skill and expertise to work at Caesars Singapore, creating yet another reason for locals and tourists to visit this world-class resort."
Unusual also intends to work with Chinese artists to tailor a show especially for Caesars Singapore; a show that can be seen nowhere else in the world but Caesars Singapore.
"Teamwork Film is at the forefront of promoting contemporary and traditional bands, performers and musicians in India and abroad," said Sanjoy Roy of Teamwork. "Our expertise and resources will ensure Caesars Singapore features the best talent India has to offer."
The agreements with Teamwork and Unusual further strengthen the world-class team that Harrah's and Keppel are assembling to bring their vision of Caesars Singapore to life: An experientially compelling entertainment hub without rival in Asia.
Previously announced players include: Hollywood icon James Cameron, who will be executive producer of iPort, a 16-story, 1 million-square-foot indoor urban theme park; world-famous gallery Centre Pompidou; renowned architect Daniel Libeskind; Anschutz Entertainment Group, Inc.'s AEG Live Division; convention promotion and management specialist SMG; Suntec Singapore International Convention and Exhibition Centre; retail giants Taubman Asia Ltd. and Gordon Group Holdings (Taubman/Gordon); and celebrated luxury-retail designer Peter Marino.
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
Keppel Land is the property arm of the Keppel Group, one of Singapore's largest multi-national groups with key businesses in offshore and marine, infrastructure and property. The Company is a leading property development company in Asia recognized for its award-winning premier residential properties and investment-grade offices, and its high standards of corporate transparency and disclosure. It is geographically diversified in Asia with a current focus in Singapore, China, India, Vietnam, Indonesia and Thailand.
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