Virtuoso® Announces Montage Deer Valley as the First Mountain Resort in its Exclusive Preview Program (United States)
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Virtuoso® Announces Montage Deer Valley as the First Mountain Resort in its Exclusive Preview Program (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2010-06-16
Third Montage Property Invited to Join Virtuoso for Exclusive Pre-Opening Collaboration
Building upon the success of its prestigious Virtuoso Preview program, Virtuoso®, the world's leading luxury travel network, announces Montage Deer Valley as the latest outstanding property to be invited into the program. Montage Deer Valley joins three other prominent properties as a participant in the exclusive program for marketing and networking of selected up-and-coming hotels. Slated for a December 2010 debut, Montage Deer Valley will bring a new comfortable level of luxury accommodation to the famed peaks of Park City, Utah, and a new standard to ski resorts across the country.
"It is an honor to be invited by Virtuoso to join its exclusive Preview program," said Marcus Jackson, general manager, Montage Deer Valley. "These two brands, which are synonymous with luxury travel, share a similar philosophy in how we exceed client/guest expectations. The relationship we share with Virtuoso and its members extends back to our first resort, Montage Laguna Beach, and then Montage Beverly Hills. With the support of Virtuoso's network and its expertise, we are well ahead of the curve, ensuring our hotel launch is a brilliant success."
Virtuoso Preview was created to provide properties in their pre-opening stages access to the marketing and networking assistance that contributes to a successful launch. Participation in Virtuoso Preview will allow Montage Deer Valley to position itself among the world's best hotels and resorts through customized marketing plans, advisor training, public relations assistance, guaranteed attendance at industry-recognized conferences and access to Virtuoso's sought-after travel advisor members. Launched in February 2010, Virtuoso Preview has previously signed The Chatwal New York, the Armani Dubai and the St. Regis Bahia Beach-Puerto Rico as participants.
"Given our long and successful relationship with Montage's properties, it was a natural decision to invite Montage Deer Valley into our exclusive group of Virtuoso Preview hotels," said Albert Herrera, vice president of hotels, destinations and tours at Virtuoso. "Montage Deer Valley is poised to be an exceptional resort, and we are confident our members and their clients will enjoy this new level of alpine luxury. While the Preview program will provide this hotel with a competitive edge through the support of Virtuoso's network, Montage Deer Valley complements the existing Preview portfolio of distinguished hotels as the first mountain resort."
Located atop a lofty 8,300-foot perch near the top of Empire Canyon's summit, Montage Deer Valley is set to become the paramount ski resort in Utah, and even the Rockies, on par with the best in the world. Less than five minutes from Park City's famous Main Street, and an easy 40-minute drive from the Salt Lake City International Airport, Montage Deer Valley will offer guests an array of outdoor and indoor activities year-round. The property's 154 guest rooms and 66 suites and residences, ranging from one to four bedrooms, will entice guests with rich furnishings, fireplaces and breathtaking views of the picturesque peaks of the Wasatch Front. In addition, the resort will offer signature dining in two venues; outdoor pool and whirlpools; outdoor terrace and fire pits; a gastro-pub featuring bowling lanes, billiards, darts room and vintage games; retail shops and heated underground parking. For guests who wish to relax after a full day of activities, Montage Deer Valley will feature a sprawling 35,000-square-foot spa for pampering and relaxing. The resort will also offer 17,000 feet of event space for executive meetings, weddings and special events.
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