Expedia signs global partnership agreement with Spain's Iberostar Hotels & Resorts
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Expedia signs global partnership agreement with Spain's Iberostar Hotels & Resorts
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Category: Europe - Spain - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2010-06-22
World’s largest online travel company will enhance hotel chain’s reach to travelers worldwide
Expedia, Inc. (NASDAQ: EXPE), the world’s largest online travel company, today announced it has signed a global partnership agreement with Iberostar Hotels & Resorts, a Spanish hotel chain with properties in 16 countries throughout the Caribbean, South America, Europe and North Africa. Under this agreement, Iberostar’s portfolio of beachfront properties will be available to the millions of consumers who shop and book travel on more than 90 Expedia®- and Hotels.com®-branded sites worldwide each month.
This agreement comes as Iberostar seeks to reinforce its existing geographical footprint and to diversify its product offering in new destinations and hotel business segments, with four new properties recently opened this year in Tunisia, Morocco and Cape Verde.
“Partnering with Expedia extends Iberostar’s reach and grows our audience, supporting our efforts to expand into entirely new markets for us, such as South America and Africa,” said Luis Hérault, CMO, Grupo Iberostar.
“Expedia is committed to growing the global selection of hotels we offer to travelers worldwide, and Iberostar enhances that selection,” said Melissa Maher, Vice President of Strategic Accounts, Expedia. “We’re pleased to support Iberostar’s international expansion by delivering global demand and working with them to grow their business.”
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