Hard Rock Hotels and Casinos Announce Unique Partnership With Allido Records
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Hard Rock Hotels and Casinos Announce Unique Partnership With Allido Records
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2006-05-08
Hard Rock Hotels and Casinos announced today a unique partnership with Allido Records, headed by renowned DJ and producer Mark Ronson and music executive Rich Kleiman, through which Ronson will create a limited-edition series of CDs exclusively for the brand's 12 properties. The debut CD is slated to feature 12 to 14 songs that Ronson will handpick and mix with a unique, modern sound that melds perfectly with the distinctive rock vibe of Hard Rock properties. The CD will be available for purchase this summer at all Hard Rock Hotel and Casino locations and online at www.hardrock.com.
"Allido Records is a perfect partner for Hard Rock Hotels and Casinos, which are unique properties where style and substance rock," said Peter Zudyk, director of brand marketing for Hard Rock Hotels and Casinos. "This new CD series will feature Mark Ronson's world-class taste and unique spin on a variety of songs and it's yet another way Hard Rock offers guests the ultimate rock star experience."
Since entering the music scene 10 years ago, Mark Ronson has steadily risen to the top of his field, as both a DJ and producer of music that blends a variety of genres, while maintaining a song's authenticity. Hard Rock has tapped Ronson to help define a distinctive sound and vibe for the brand's 12 properties. The series of limited-edition CDs he is mixing for Hard Rock is the first product of the Hard Rock Hotels-Allido Records alliance.
"I'm incredibly excited to work with Hard Rock on these compilations," said Mark Ronson. "I couldn't think of a single brand that I'd be more thrilled to create this amazing soundtrack for. And these CDs will set the standard for cutting edge rock 'n' roll and all sorts of amazing music as we branch out with the next ones."
"Hard Rock Hotels is the perfect entity for a partnership with Allido Records," said Rich Kleinman, president/CEO of Allido Records. "The brand's unique qualities complement Mark's own distinctive sound and we anticipate a long, successful partnership."
Ronson will provide a sneak preview of the Hard Rock CD series and spin a mix of songs from the first release into his set on May 18 at a VIP party for new condo owners of Hard Rock Hotel San Diego, Hard Rock's first condo-hotel. Ronson will be joined by his sister Samantha, the ultra-popular DJ/rock singer, for some "sibling spinning" at this private event.
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