Design Hotels : Hotel Viu Milan opens in Porta Volta (Italy)
Room with a Viu |
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Design Hotels : Hotel Viu Milan opens in Porta Volta (Italy)
Room with a Viu |
Category: Europe - Italy - Industry economy -
Hotel opening
This is a press release selected by our editorial committee and published online for free on 2017-03-16
Taking center stage in Milan’s hip Porta Volta neighborhood with its stunning glass façade framed with lush vertical gardens, Hotel Viu Milan is rewriting the rule book on how to make an entrance in Italy’s capital of cool.
Opening March 2017, the 124-room Design Hotels member is surrounded by an exquisite cross section of Milanese culture: from centuries-old historical monuments to grand shopping boulevards and cool drinking dens. And yet it is set to become the area’s hottest landmark thanks to its impeccable Milanese design, in-house Michelin-starred chef, and spectacular rooftop pool—primed to play host to the city’s chicest cocktail hours. Architects Arassociati Studio sought inspiration from the urban regeneration around Porta Volta when designing Hotel Viu Milan. Rendered in sustainably-sourced wood, metal, and bronzed glass, the hotel’s striking façade is composed of undulating patterns of indentions and projections that define each story. Floor-to-ceiling windows flood the rooms and guest areas with natural light and blur the lines between inside and out, a sentiment further cemented by the verdant vertical garden that frames the structure. Milanese firm AG&P Greenscape were responsible for the innovative system of planters and cables that form the foundations of the botanical waterfall, brimming with locally-sourced flora including fragrant jasmine, wisteria, and climbing roses.
Arassociati and Nicola Gallizia Studio were entrusted with the interior design of the hotel, which is defined by a tonal color palette and contemporary textures. Parquet oak wood floors contrast perfectly with light colors and bespoke fabrics, exclusively created for the hotel by the renowned Venetian textile company Rubelli. The furnishings come courtesy of acclaimed furniture design studio Molteni&C, as well as local artisans and carpenters, who have been commissioned to create key pieces inspired by quintessential Italian design. Hotel Viu Milan’s studied elegance extends to the hotel’s 124 rooms and suites, which are a lesson in meticulously-crafted luxury. A neutral color palette is enhanced by wood paneling of walnut, durmast, and rosewood, which echoes the lines of the classic design pieces in the rooms. Floor-to-ceiling windows flood the rooms with natural daylight, while private terraces scattered across the first and seventh floors provide unrivalled panoramas over the Milanese skyline. Bathrooms are luxuriously outfitted in Port Laurent marble and, thanks to a retractable wooden wall, bath time is accompanied by an enviable city view, as well as a stash of stylish Malin+Goetz amenities.
Hotel Viu Milan’s fluid ground-floor social spaces open up right off the lobby, a light and airy reception area dotted with original artworks by Sony George and made cozy by an oversized fireplace. The flowing space leads to Bulk, an informal restaurant conceptualized by Michelin-starred chef Giancarlo Morelli. Designed as a multi-faceted social hub centered around regional cuisine, the eatery serves from an open kitchen and low, cozy seating encourages languid lunches. Overlooking Porta Volta’s new public square, Bulk’s Mixology Lounge Bar and Garden is perfectly placed to host the eternal cocktail hours of summer, ably lubricated by the bar team’s expertly-mixed Negronis. Hotel Viu Milan also plays host to an eponymous gourmet restaurant helmed by Giancarlo Morelli. Pitched at a slightly darker hue thanks to custom lighting by Pentalight, the Restaurant “Giancarlo Morelli” exudes a studied sophistication befitting the Italian fashion capital. For dedicated gourmands, the restaurant’s 12-seater kitchen table gives an unrivalled insight into the inner workings of a Michelin-starred maestro. Bookending the property is The VIU, the only hotel rooftop in Milan with an outdoor swimming pool that features stunning 360-degree views of the city. Teak lounge furniture is set amid Mediterranean olive trees, creating an urban oasis where guests can while away halcyon hours between dips in the pool. Set to become a firm favorite with the locals, Sunday brunch is accompanied by the dulcet tones of a resident Bossa Nova singer, while sunrise and sunset yoga on the terrace provides nourishment of a more spiritual nature.
Those of a hedonistic persuasion, meanwhile, can take in the panorama with a custom Milanese aperitivo in hand set to the soundtrack of some of the city’s hottest DJs. The Hotel Viu Milan Spa offers a sauna and steam room, as well as a comprehensive selection of in-room massages and beauty treatments with a team of professional therapists. The fitness center provides state-of-the-art Technogym equipment, as well as a CrossFit training area, available to all guests 24/7 with private personal training and yoga sessions available on request.
Location
Milan’s Porta Volta is an up-and-coming neighborhood thanks to an influx of hip bars and restaurants, world-class shopping, and cool new neighbors such as the Feltrinelli Porta Volta building by Herzog & de Meuron, the firm’s first public structure in Italy.
Milan Linate Airport is 9km away | 30 minutes by car
Milan Malpensa Airport is 48km away | 45 minutes by car
ABOUT DESIGN HOTELS
Design Hotels represents and markets a curated selection of over 290 independent hotels in more than 60 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original", someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design, and architecture. Each "Original" stands for the individual, aesthetic, and service-driven experience that his or her hotel provides. Founded by Claus Sendlinger in 1993, Design Hotels offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York, and Singapore. In 2015, Design Hotels joined forces with Starwood Preferred Guest (SPG), enabling its member hotels to have both a greater and more selective reach while offering its Community the benefit of the industry’s leading loyalty program. Now one of three leading loyalty programs under Marriott International, SPG members can link accounts with Marriott Rewards and The Ritz-Carlton Rewards for instant elite status and unlimited points transfer.
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