The Kenya Tourism Board’s Influencer Campaign Strategy for Marketing Magical Kenya
The Kenya Tourism Board (KTB) is the government agency mandated with marketing Kenya as a preferred tourism destination locally, regionally and globally. |
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The Kenya Tourism Board’s Influencer Campaign Strategy for Marketing Magical Kenya
The Kenya Tourism Board (KTB) is the government agency mandated with marketing Kenya as a preferred tourism destination locally, regionally and globally. |
Category: Africa Indian Ocean - Kenya - Industry economy -
Events -
Tourism Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2017-05-17
In executing its core mandate, KTB aims to position Kenya as a top of mind holiday destination in its key source markets (regionally and internationally) through destination profiling and direct consumer engagements, in order to increase awareness volume and value of tourism.
The influencer campaign is consistent with KTB’s goal of amplifying the diversity of Magical Kenya, and seeks to engage Key Opinion Leaders, Influencers and Celebrities – with a huge following on social media and digital platforms in Kenya’s key source markets among key demographic groups.
The first phase of the two-part influencer campaign strategy is currently underway in India, Uganda and Tanzania and will subsequently be rolledout in Nigeria, South Africa as well as other international markets.
The second phase of the campaign, will incorporate domestic influencers, primarily Kenya Athletes and Celebrities who have, and are breaking ground in international and regional markets. KTB has also been leveraging International Celebrities, Influencers and Key Opinion Leaders to drive Magical Kenya’s visibility abroad. These include: Mark Zuckerberg, Hu Bing, SWV, and Blackstreet.
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