Out of the Ordinary: Luxury Travel Curators Anantara Hotels and Resorts launch new Travel Experiences Campaign
There are experiences that possess the capacity of bringing beauty into laser-sharp focus. |
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Out of the Ordinary: Luxury Travel Curators Anantara Hotels and Resorts launch new Travel Experiences Campaign
There are experiences that possess the capacity of bringing beauty into laser-sharp focus. |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2018-10-23
Anantara Hotels and Resorts’ new Experiences Campaign is a carefully curated collection of such moments, each distilling the essence of a destination into a relatable and accessible yet distinctive activity.
From walking in the footsteps of the lost Champa Empire in Quy Nhon, South Vietnam, to indulging one’s inner Robinson Crusoe with a sunset champagne picnic on the private islands of Camamu Bay, Brazil. Thrill seekers will be satiated by the chance to catch a pristine wave off the coast of Sri Lanka, from a private helicopter no less. Guests are encouraged to lose themselves in Anantara and embrace the spirit of adventure, discovery and wonder.
Imagine snorkelling a Maldivian reef, suspended in crystal clear water, and coming face to face with a majestic manta ray emerging from the depths of the ocean and stealing one’s heart. Or scaling Oman’s rugged mountains, a breath taking vista of miniature villages and fruit orchards stretching as far as the eye can see, and suddenly feeling the pulse of that incredible country beating in the golden morning light.
As purveyors of luxury, Anantara Experiences experts ensure the focus stays firmly on providing the highest level of service and on personalisation. Well-travelled and exacting, Anantara guests relish the experiences that stray off the beaten path while being thoroughly researched, impeccably planned and executed.
“Immersing oneself in new destinations, opening one’s heart and mind to serendipitous moments, embracing the unknown is the only way to truly appreciate new cultures and places. At Anantara, we believe that life is a journey – a philosophy that underpins everything we do, from deciding on resort locations to crafting guest experiences,” said Dillip Rajakarier, Minor Hotels CEO, the owning company of Anantara Hotels, Resorts & Spas.
Anantara Experiences Campaign is an important step in refining and developing this concept. It brings together the brand’s signature experiences, properties and destinations through expertly crafted, on-brand creative work while communicating Anantara ethos during every moment of the customer journey.
In the role of curator and facilitator of luxury travel experiences that go beyond the ordinary and the mundane, Anantara strives to inspire, guide and operate as an integral part of the guests’ journey discovering idiosyncratic cultures and indigenous wildlife.
The Anantara Experiences Campaign is an integrated multimedia mixed channel campaign featuring print collateral, a suite of digital assets and a cohesive social media strategy launched in September 2018.About Minor Hotels:Minor Hotels is an international hotel owner, operator and investor currently with 163 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio highlighted by our proprietary Anantara, AVANI, Oaks, Elewana and Tivoli brands – as well as Four Seasons, St. Regis and Marriott properties and the Anantara Vacation Club shared ownership programme. Minor Hotels operates in 26 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.
With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world.
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