Aston Martin and Waldorf Astoria create unforgettable glamping experiences at 24 Hours of Le Mans 2019
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Aston Martin and Waldorf Astoria create unforgettable glamping experiences at 24 Hours of Le Mans 2019 (France)

Category: Europe - France - Communication/Marketing
More Ultimate Luxury Experiences: Outstanding offers Sports
Press release published on 2019-05-27

Global brand partners plan interactive activities, glamping accommodations and a VIP lounge for the iconic motor race




Photo credit © Waldorf Astoria Hotels & Resorts

As part of their global partnership, Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts, Hilton’s (NYSE: HLT) iconic luxury hotel brand, today announced first-time, dual-branded activations for the 24 Hours of Le Mans. From June 14-18, the luxury brands will collaborate to offer guests a one-of-a-kind weekend glamping experience.

This year, the partners will further elevate the Le Mans glamping experience with luxury accommodations featuring comfortable beds outfitted with Waldorf Astoria’s deluxe bedding, monogrammed robes and slippers, cable knit throw blankets, branded tumblers, charging stations and more. Each guest will receive a glamping kit equipped with eye masks, earplugs and a selection of Salvatore Ferragamo toiletries that can be found in Waldorf Astoria properties around the world. The campgrounds offer luxury bathroom facilities equipped with spacious vanity areas, showers and full-size Salvatore Ferragamo toiletries. The glamping experience will also feature a Waldorf Astoria spa tent offering complimentary massages for attendees throughout the weekend to provide an added level of luxury and service.

The Aston Martin Racing Hospitality Suite is positioned trackside to provide guests with the opportunity to interact and watch the race in a comfortable, lounge-like setting while enjoying Waldorf Astoria’s amenities including spa services as well as high-end food and beverage offerings. Guests are invited to unwind in the suite’s screening area to watch the race or relax on one of the custom-designed Waldorf Astoria beanbag chairs during the 24-hour event. To ensure the brand’s signature True Waldorf Service comes to life throughout the race, guests of the Hospitality Suite will receive VIP amenity kits including eye masks, Salvatore Ferragamo facial spray and body lotion, and earplugs to help provide a comfortable resting area close to the action.

As a nod to the brand’s Live Unforgettable campaign, Waldorf Astoria will be stationed trackside on the Aston Martin Racing terrace serving cocktail-inspired popsicles to attendees of the race. Live Unforgettable is the alchemy of Waldorf Astoria’s True Waldorf Service, iconic environments and its guests’ desire to live in the moment. Waldorf Astoria and Aston Martin will bring these elements together to transform the routine into the unforgettable.

Aston Martin Lagonda and Waldorf Astoria’s four-year global partnership, which debuted in December 2018, aims to create unforgettable opportunities by combining the exceptional standards of sophistication and service at the heart of both brands.

Global Partnership

From exclusive guest access to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio, the collaboration is designed to usher in a new era of luxury for guests.

Upcoming activations include Waldorf Astoria Driving Experience weekends, which present hotel guests with a variety of Aston Martin’s latest models to test drive along carefully tailored routes. Separately, the Art of Living by Aston Martin program will offer one-of-a-kind packages, four of which will be hosted at Waldorf Astoria properties in destinations across the globe during 2019.

Waldorf Astoria is also proud to be the official hotel partner for Aston Martin Racing, providing guests with unique access to premium automotive events like the Pebble Beach Concours d'Elegance in California (August 18, 2019), as well as other leading international auto shows.

To learn more about the Waldorf Astoria partnership with Aston Martin or to book experiences, please call 1-800-925-3673. Follow guest experiences on Facebook, Twitter and Instagram with the hashtags #LiveUnforgettable and #WaldorfDrive.


About Aston Martin Lagonda

Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and SUVs. The iconic Aston Martin brand fuses the latest technology, exceptional hand craftsmanship and timeless design to produce models including the Vantage, DB11, Rapide AMR and DBS Superleggera. The Lagonda brand will relaunch in 2021 as the world’s first luxury electric vehicle company. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 53 countries around the world.

Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown. Under the leadership of Dr Andy Palmer and a new management team, the Group launched its Second Century Plan in 2015 to deliver sustainable long-term growth. The plan is underpinned by the introduction of seven new models including the DB11, new Vantage, DBS Superleggera and an SUV, as well as the development of a new manufacturing centre in St Athan, Wales.


About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room.

Ultimate luxury experience will end on 2019-06-14


Photo credit © Waldorf Astoria Hotels & Resorts



Photo credit: Waldorf Astoria Hotels & Resorts
Photo credit © Waldorf Astoria Hotels & Resorts




Photo credit: Waldorf Astoria Hotels & Resorts
Photo credit © Waldorf Astoria Hotels & Resorts




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This press release has been selected by Sylvie Leroy

Sylvie Leroy, enthusiastic publisher since 1999
Her passion for luxury hospitality - a score performed by a fantastic Orchestra as she often says - led Sylvie Leroy to build in 2004 Journal des Palaces the sole online daily news dedicated to luxury hospitality with news, jobs, directories and resources. Get the news, communicate about your company, connect with professionals, and recruit with useful tools and services.


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