Sleep&Eat: Michaelis Boyd plans a bar for 'Social flexability'
Journal des Palaces
Maison&Objet du 17 au 21 janvier 2020



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Sleep&Eat: Michaelis Boyd plans a bar for 'Social flexability' (United Kingdom)

Category: Europe - United Kingdom - Communication/Marketing
Press release published on 2019-09-16

Award-winning architecture and design studio, Michaelis Boyd, has revealed a glimpse into its vision for this year’s pop-up Sleeper Bar – the networking nexus at Europe’s leading hospitality design and innovation event, Sleep & Eat. Designed anew each year to embody the show’s theme, this year the challenge for Michaelis Boyd is to interpret ‘Social FlexAbility’.


“Our Sleeper Bar has drawn inspiration from The Man Who Planted Trees, a short story by Jean Giono which celebrates the power of the natural environment. The tale describes a shepherd’s long and successful effort to single-handedly reforest a desolate valley in the foothills of the Alps in the first half of the 20th Century. Working primarily in timber, our bar is a study in sustainability; investigating the afterlife of the materials through scale, layering, adaptability and recycling. This has led us to create a space that will cater to all walks of life, adjusting to the needs of each individual, and making the bar a rich experience for each visitor”.
Tim Boyd and Alex Michaelis

This year’s bar follows in the memorable footsteps of Sleeper Bars which have explored such diverse topics as tales of wonder, social tribes and guest loyalty. The theme for 2019 is intended to explore hospitality’s unique place in balancing our desire for human interaction with our need for privacy, an issue made all-the-more pressing by our digital age. Visitors to Sleep & Eat can expect to find a bar buzzing with people doing business, catching up with friends, quietly checking emails, or simply resting weary feet, especially during the late evening networking on day one.

As you might expect of an event recognised worldwide for nudging the hospitality design and development conversation forward, The Sleeper Bar will not be the only space at Sleep & Eat to be specially designed by an international design firm. Plans for this year also include the introduction of a Social Hub together with a new-look VIP Lounge.
 

About Michaelis Boyd

Michaelis Boyd is an international architecture and design studio with offices in London and New York. Founded in 1995 by Alex Michaelis and Tim Boyd, the practice has earned a reputation for its award-winning architecture and interior design and its sophisticated, design-led approach with an emphasis on sustainable and environmentally conscious materials and building techniques. Recent projects include: The Williamsburg Hotel, New York; Duddell’s London; The Principal Manchester; RYSE Hotel, Seoul; and Soho Farmhouse in Oxfordshire.

Sleeper Bar Teaser
Photo credit © Sleep & Eat


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