Wilson Associates to create New Design-Led Space
Sleep & Eat, Europe’s leading design and innovation event for the hospitality sector, has revealed The Hub – an exciting new addition to the show being created by the London arm of Wilson Associates. Responding to this year’s theme of ‘Social FlexAbility’, The Hub will be the place for co-working and networking, for quietly catching up with emails, or simply relaxing away from the busy exhibition floor. The inspiration for the space is a circle, a closed curve where not only do people come together in a shared experience but all the elements inside have been, or will be, recycled.
Concept Graphic by Wilson Associates for The Hub
Photo credit © Sleep & Eat
“The space will be a lounge where everyone is welcome to convene and collaborate,” says Juan Carlos Rodriguez Artigas, Design Director of Wilson Associates. “A circle is a powerful thing as it evokes a sense of connection, equality, equilibrium, balance, unity and safety. We are keeping this at the forefront of our mind, especially when it comes to the items that will be installed. Our goal is for the stand to be completely sustainable; every product will have been used, or will be used again. As a circle represents a cycle, we want to be able to maintain the geometry of recycling.”
Circular ‘Eclipse’ light fixtures by Astro Lighting will circumnavigate the space; tables and seating – re-upholstered if second hand – will be from Knightsbridge Furniture, and Floor tiles will be supplied by Atlas Concorde.
The Hub will be located on the opposite side of the ground floor exhibition hall to the main entrance.
In a move which underlines Sleep & Eat’s position as the number one design-led show for the hospitality sector, The Hub will not be the only space at Sleep & Eat to be specially designed by an international design firm this year. Moscow-based Megre Interiors is designing the VIP Lounge and the much-loved Sleeper Bar, which will host the late evening networking on day one, is being designed by Michaelis Boyd.
Sleep & Eat, 19 – 20 November in the National Hall, Olympia London. The show will be open from 10am on Tuesday 19th with an evening drinks reception until 8.30 pm, and from 10am-6pm on Wednesday 20th.
About Wilson Associates
Wilson Associates is a collection of global studios and design-minded creatives providing interior architectural design, architecture, art consultancy, concept development, branding, and food & beverage design. Known for creating current, iconic, must-experience spaces, Wilson Associates has been innovating hospitality design for luxury and boutique brands for nearly 50 years.
About Sleep & Eat
Sleep & Eat is Europe’s leading event dedicated to excellence in hospitality design and development. It comprises a major exhibition, Sleep and Eat Conference, and Sleep Set and Eat Set concept spaces amongst other experiential features. In 2019, Sleep & Eat will be held on 19th and 20th November at London’s Olympia.
About Informa PLC
Sleep & Eat is organised by Informa PLC. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.
Juan Carlos Rodriguez Artigas
Photo credit © Sleep & Eat
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