Hilton and Live Nation Renew Long-standing Partnership
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Hilton and Live Nation Renew Long-standing Partnership

Category: Worldwide Communication/Marketing
Press release published on 2019-10-15

Delivering even more unforgettable, one-of-a-kind music and artist experiences to Hilton Honors members



Beyond concerts, Hilton and Live Nation have pulled out all the stops for fans, offering exclusive access to experiences,
Photo credit © Hilton Honors

Hilton Honors and Live Nation, the world’s leading live entertainment company, announce a multi-year renewal of their partnership. The two companies have collaborated since 2015 to offer Hilton Honors members all around the world access to tickets and money-can’t-buy music experiences, which Hilton’s nearly 100 million Hilton Honors members have redeemed with millions of Points on Experiences.HiltonHonors.com.

From London to New York and Tokyo to LA, Hilton Honors and Live Nation have invited music fans to take in the magic of live music through unique experiences, including intimate concerts and meet and greets from musicians such as Beck, Jessie J, rising country star Brett Young, and more. To appeal to all members across the program, Hilton Honors introduced Lawn Days, a summer concert program that offers thousands of lawn seat concert tickets to top musical acts throughout the summer for just 10,000 Hilton Honors Points. The program grew 700% from 2018 to 2019, bringing a wide range of chart-topping artist packages to the Lawn Days lineup

Beyond concerts, Hilton and Live Nation have pulled out all the stops for fans, offering exclusive access to experiences including a night of gaming in Las Vegas with Steven Tyler, walking the runway with Winnie Harlow, and Lady Antebellum’s private album release party.

“With this global partnership, Hilton and Live Nation have hit the right note, creating and curating unique access to once-in-a-lifetime experiences we know our members want: experiences money can’t buy, but Hilton Honors Points can,” said Mark Weinstein, Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships at Hilton. “As we take our Hilton-Live Nation partnership to the next level, Hilton Honors members can expect even more exclusive access to their favorite artists. And next year we will announce exciting new programs with Live Nation as we continue to tap into the incredibly powerful, emotional connections fans have with their favorite artists.”

“Live Nation and Hilton Honors are like-minded in their mission to create long-term and meaningful connections with fans,” said Darin Wolf, Executive Vice President of Live Nation Media and Sponsorships. “Hilton Honors has been an amazing partner who takes great care in understanding our artist brands and what inspires them, which results in authentic, once-in-a-lifetime experiences for fans who travel. It's a win for all involved, and our partnership will continue to evolve in the years to come.”

Members can keep an eye out for an exciting new aspect of the partnership in 2020. In the meantime, visit the Hilton Honors Experiences Platform year-round for the chance to redeem Points or bid on a variety of music, sports, food, and cultural experiences, including premium seats and VIP access around the world.

Looking for more ways to earn Points to cash in on experiences? Check out any of the four Hilton Honors American Express cobrand credit cards to earn on everyday purchases — from groceries to gas — then redeem Points for reward nights, experiences, and more.

Not a part of the Hilton Honors loyalty program yet? It’s fast, free, and easy to join.


About Live Nation

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.


About Hilton Honors

Hilton Honors is the award-winning guest loyalty program for Hilton’s 17 world-class brands comprising nearly 5,900 properties in 114 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 94 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences, such as exclusive artist connections and VIP concerts with Live Nation, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room.

From London to New York and Tokyo to LA, Hilton Honors and Live Nation have invited music fans to take in the magic of live music through unique experiences.
Photo credit © Hilton Honors


[Live Nation]


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