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FORESHADOWING UHNWI TRAVEL SHOWING ITS HAND

Change is in the wind and exciting times for wealthy travelers are here and ramping up, according to the most bespoke teams who design unparalleled ‘meaningful’ journeys for the fortunate few.

FORESHADOWING UHNWI TRAVEL SHOWING ITS HAND

Change is in the wind and exciting times for wealthy travelers are here and ramping up, according to the most bespoke teams who design unparalleled ‘meaningful’ journeys for the fortunate few.

Category: Worldwide - Industry economy - Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2022-06-08
Filed by YinYang Resorts & Residences




Photo credit © Maurizia Falcone Percivale

We evolve, and reflecting upon how, why, and where we traveled in the past is just that.

History

NO GOING BACK

Admittedly, in consideration of what once was defined as ‘luxury’, today is laughable.

Formal, comfortable, chore-free relaxing time spent in a suite, great food, good shopping and indulgence in culture. My take?

A lovely, very costly stay with no responsibility…and good memories.

YOU CAN DO BETTER

We’ve become saturated with studies predicting how the Pandemic ‘paused’ our thinking about life in general; priorities; and we began asking, ‘what’s wrong with this picture?’. What is the ROI?

One can repeat and return, OR opt for an impactful, ultra-personal, ultra-exclusive, private and life-changing experience—one that ‘Journeyists’ now crave, ‘..the striking deciding factor between old and new luxury’, according to Rose Dykins for Tourism Economics www.tourismeconomics.com .

NEW luxury travel will be about to the most incredible, transient experiences that money can buy, but only for the privileged. Isn’t it liberating to be a self-indulgent traveler with the opportunity to fixate on wellness, sustainability, happiness with a life-changing take away?

This demographic seeks luxurious, meaningful, experiences that result in a healthier, happier quality-of-life teamed with doing good for the earth, our eco -systems and sustainability. Satisfaction guaranteed. It's said, health is the new wealth – undeniably, it’s a fact.

THE MOVEMENT - ANTI-NORMAL GREATNESS

Thanks to futurists, the wise, and the researchers and experts in hospitality, we applaud those lobbying to make TRAVEL RESPONSIBLE -- beneficial for both guests and our environment in off-grid exhilarating destinations. Give a hand to our ‘betterment’ movement makers.

https://globalshakers.com/shaker-list/40-leaders-in-sustainable-tourism/

One of the dogged change-makers is Hector de Castro: Founder & CEO, EcoHotelProjects and President at Luxury Sustainable Hotels Int´l Assoc.

Hector’s mantra is: "Changing the Way to Add Value to Hotels and Sustainable Luxury".

Hello ‘ULLU’ NEW Ultra-LUxury

ULLU-adjective
Definition: ULLU means providing an extremely high degree of ultra-luxury well beyond what luxury normally implies.

The definition of luxury has profoundly changed.

For one, it may be a great night sleep on the finest bedding. For another, it may be stargazing -- an incredible once in a lifetime experiential activity or a total personal makeover.

Unlike traditional mainstream brands, ULLU brands are characterized by high levels of customer loyalty, key features that define their identity and powerful affiliations with eco-friendly luxury products and services. These features mandate that the level and type of differentiation that ULLU brands carry out even more powerful, more distinct, exclusive and focused upon the symbolic value that it offers to customers.

YinYang Reserves and Residences ooze ULLU.


Photo credit © YinYang Reserves & Residences




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