THE LUX COLLECTIVE SIGNS FIRST GUANGZHOU HOTEL MANAGEMENT AGREEMENT (China)
Jointly creating a luxury urban resort oasis in Yangcheng with Jumbo Group in China |
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THE LUX COLLECTIVE SIGNS FIRST GUANGZHOU HOTEL MANAGEMENT AGREEMENT (China)
Jointly creating a luxury urban resort oasis in Yangcheng with Jumbo Group in China |
Category: Asia Pacific - China - Industry economy -
Hotel projects
This is a press release selected by our editorial committee and published online for free on 2022-08-08
Global hospitality group The Lux Collective and Jumbo Group in China have signed a hotel management agreement in July 2022 to build the first LUX* urban resort in Guangzhou, China – LUX* Guangzhou.
This latest signing marks The Lux Collective’s first foray into one of the top three first-tier cities in China and will boost its brand presence in a highly important strategic source market. The new hotel is expected to open in June 2024.
"We are honoured to partner with the Jumbo Group in China to manage and operate this exciting new luxury hotel in Guangzhou, creating a refreshing urban oasis. Our strategic entry in Guangzhou reinforces our presence in the Pearl River Delta Economic Zone and Guangdong-Hong Kong-Macao Greater Bay Area. We are confident that this partnership will elevate our flagship luxury brand LUX* as we continue to expand and shine in China," said Mr Paul Jones, Chief Executive Officer of The Lux Collective.
"We are pleased to be the first strategic partner of The Lux Collective in Guangzhou. LUX* Guangzhou is the very first hotel project of our Group. We have joined hands with LUX* to develop a luxurious urban resort in the Huangpu area, where the beauty of art, the charming historic heritage and the essence of nature inspire travel and enrich the body, mind and soul." said Mr Liu Yi, Chairman of Jumbo Group.
LUX* Guangzhou is located in Huangpu District, Guangzhou City. It has been the gateway to South China since ancient times, with a rich cultural heritage and history, and is also one of the birthplaces of the ancient "Maritime Silk Road".
This new project is a luxurious complex comprising a 109-room hotel which includes 36 ultra luxurious residences, an art gallery and a modern office building,.
All rooms and suites provide elegant comfort along with the personalised service that is a hallmark of LUX*. Ideal for business, leisure and wellbeing getaways, it will feature a spacious banquet hall, restaurants with world-class cuisine, spa, fitness centre, a swimming pool connecting indoors and outdoors, a children's playground and other modern facilities and amenities.
The hotel is about a 1-hour drive from Guangzhou Baiyun International Airport, Shenzhen and Zhuhai, and a 3-hour drive from Macau and Hong Kong.
LUX* Guangzhou is the first LUX* hotel in Guangzhou City, and it is also the third LUX* hotel in Guangdong Province to be managed by The Lux Collective following LUX* Hengqin, Zhuhai and LUX* Doumen, Zhuhai.
Growing its global presence, The Lux Collective currently manages 15 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion, and with a total of 13 hotels in its current development pipeline in China, Europe, Middle East and Southeast Asia.
About The Lux Collective
The Lux Collective (“TLC”) is a global luxury hotel operator headquartered in Singapore and manages brands LUX*, SALT, TAMASSA, SOCIO and Café LUX*. Other properties managed by TLC include Hotel Le Recif, Reunion Island and Ile des Deux Cocos, Mauritius, a private paradise island.
At the heart of its purpose, TLC makes each moment matter and cares about what matters. Putting people first is the core of TLC’s culture as well as staying true to the values of being passionate, responsible and innovative in all that it does. By providing comfort through thoughtful and exquisite designs, TLC creates experiences that make each moment matter for all guests. It is committed to operating in a considered and respectful manner that is mindful of future generations.
Growing the global presence, TLC currently manages 15 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion, and with 13 more hotels in its development pipeline in Europe, Asia and Middle East.
An affiliate member of IBL, a major economic player in the Indian Ocean and a public-listed leader of the “Top 100” Mauritian companies, IBL is active in key sectors of the Mauritian economy, with a global portfolio of approximately 300 subsidiaries and associated companies.
About LUX*
LUX* helps people to celebrate life by delivering consistently on the promise of a different kind of luxury; hospitality that is Lighter. Brighter. LUX* stages exceptional experiences in different locales – whether on the Beach, in the City or in Nature – by banishing thoughtless patterns and being more simple, fresh and sensory for the benefit of all our guests.
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