YTL HOTELS APPOINTS MILRIK HOSPITALITY AS REPRESENTATION FOR GERMANY, AUSTRIA, SWITZERLAND AND THE NORDIC MARKETS (Malaisie)
YTL Hotels is pleased to announce the appointment of Milrik Hospitality as its new representation partner for the German, Austrian, Swiss and Nordic markets.
The collaboration officially commenced on 1 May 2025 and began with an in-depth familiarisation trip, during which Milrik visited Malaysia and explored several YTL properties in Kuala Lumpur, Malacca, the Cameron Highlands, and selected beach resorts.
The goal of this partnership is to effectively anchor the brand promise “Treasured Places, Treasured Moments” in the European markets. The focus lies not only on positioning the individual hotels but also on strengthening Malaysia’s image as a high-quality, standalone round-trip destination.
YTL Hotels offers a broad portfolio in Malaysia ranging from beach resorts to luxurious city and heritage hotels, including Pangkor Laut Resort, Tanjong Jara Resort, Gaya Island Resort, The Majestic Hotel Kuala Lumpur, The Ritz-Carlton, Kuala Lumpur, JW Marriott Hotel Kuala Lumpur, Hotel Stripes Kuala Lumpur, Moxy Kuala Lumpur Chinatown, The Majestic Malacca, Cameron Highlands Resort as well as AC Hotels by Marriott in Kuala Lumpur, Penang, Kuantan and Ipoh.
Milrik Hospitality, founded by Ludmila Bityaeva and Hendrik Grötz, brings over 20 years of combined experience in the tourism industry along with a deep connection to the Asia region. Ludmila lived over a decade in Asia, developing an intimate understanding of its cultures, destinations, and hospitality landscapes. The team offers extensive expertise in sales and brand communication — specifically tailored to the needs of the German-speaking and Nordic markets.
Planned activities include:
● PR & media work with a focus on premium travel and lifestyle publications
● Press trips & influencer collaborations
● Roadshows, sales calls and webinars
● Strategic B2B communication & training
● Digital and social awareness campaigns
Hendrik Grötz, Co-Founder of Milrik Hospitality: “Our goal is to bring the story of Malaysia and YTL Hotels to life for European travellers. Each YTL property has its own unique character and depth — its soul — which deserves to be seen and experienced. We’re excited to share Malaysia’s diversity, culture, and natural beauty through creative PR, targeted market activities, and strong partnerships.”
Through this partnership, YTL Hotels reaffirms its commitment to a strong market presence in Europe — driven by passion, expertise, and a clear focus on delivering exceptional experiences.
