Major's Grill at Cambridge House, Auberge Collection - Caviar Service
Cambridge House, Auberge Collection, London's most highly anticipated new hotel set to debut in 2026, today announces a culinary partnership with the visionary Major Food Group, renowned worldwide for their trailblazing destination dining.
This exciting collaboration will launch a defining new restaurant for London, Major's Grill, within the historic walls of Mayfair's Cambridge House, spotlighting 94 Piccadilly as the epicentre of London's ever evolving dining scene.
Part of Reuben Brothers' £1 billion regeneration of 1.3 prime acres of the Piccadilly Estate, Cambridge House, Auberge Collection will introduce the lauded hospitality brand's defining experiences to the global capital.
An original dining concept located within a dramatic Georgian ballroom and courtyard setting, Major's Grill will bring its vibrant brasserie-style dining room to life with the theatrics for which the epicurean luminaries behind New York's CARBONE, ZZ's Club New York, Torrisi Bar & Restaurant, and Sadelle's are known.
Founded in New York by Jeff Zalaznick, Mario Carbone and Rich Torrisi, Major Food Group has built a global empire in just 10 years comprising over 50 restaurants, bars and private clubs.
Famed for curating bold, immersive culinary experiences that hone heritage with contemporary edge, the Group's theatrical irreverence, novel take on nostalgic dining, and impeccable service has seen its portfolio expand to include some of the world's most exciting and successful restaurants.
“It would be impossible to overstate what a privilege and dream come true it is for Mario, Rich, and me to have the opportunity to serve as the new culinary stewards of this storied London address. From the very beginning of our journey, MFG has proven its unmatched ability to honor the past while bringing it into the future” Jeff Zalaznick, MFG Co-Founder.
“This bold and original concept is exactly what we always envisioned for Cambridge House,” said Jamie Reuben, Principal at Reuben Brothers.
“Together with Major Food Group and Auberge Collection, we're creating a destination inspired by The Grill, the iconic New York institution - bringing new energy to one of London's most historic addresses and reimagining its future.”
“This collaboration will bring a new and truly unique dining destination to London,” said Christian Clerc, President & CEO of Auberge Collection.
“Embodying the grandeur and tradition of Mayfair while embracing the innovation and energy that define Auberge Collection and Major Food Group, Major's Grill will be the most exciting new restaurant in London.”
A glamorous ode to ritzy mid-century dining, Major's Grill draws inspiration from the classic London grill, blending timeless elegance with dramatic flair.
The menu will be a love letter to classic cuisine, showcasing the finest cuts of meat and seafood, while charismatic service captains reanimate the rituals and comforts of fine dining tableside. The extensive drinks list will feature no less than 10 variations of the quintessential martini, while the wine list will rival London's finest, featuring First Growth Bordeaux, Grand Cru Burgundy, and rare cult vintages.
Set within an elaborate dining room dating back to Cambridge House's transformation to the Naval & Military Club in 1878, the restaurant's imaginative renewal by Jean-Louis Deniot will pay homage to its rich history, while placing it once again at the center of London life.
Originally commissioned by the 2nd Earl of Egremont in 1756 to entertain the political and social elite of the age, the Grade 1-listed, Palladian-style mansion hosted Queen Victoria, served as PM Lord Palmerston's proxy
No.10, was home to the Duke of Cambridge and became the legendary Naval and Military ‘In and Out' Club from 1865 to 1999. When it debuts in 2026, Major's Grill will reinstate Cambridge House as London's most vibrant social hub.
This announcement comes at an exciting time of thoughtful and strategic expansion in urban and European markets for Auberge Collection. Earlier this year, the brand opened Collegio alla Querce, Auberge Collection in Florence, Italy and The Woodward, Auberge Collection in the heart of Geneva. The properties join two existing Auberge properties in Europe, Domaine des Etangs, Auberge Collection in France and Grace Hotel, Auberge Collection in Santorini, Greece. Auberge will also soon open several additional urban locations including The Shore Club, Auberge Collection in Miami Beach, FL, and The Knox, Auberge Collection in Dallas, TX.
About Cambridge House, Auberge Collection
Cambridge House, Auberge Collection is a magnetic new Mayfair destination for Londoners and international visitors alike. The 102-suite hotel and its pantheon of amenities are housed in the historic Georgian mansion at 94 Piccadilly - host to royalty and state makers since 1756 and the legendary ‘In and Out' Club for more than a century. Reinstating this storied address as the epicentre of London's social scene, Major's Grill with its ballroom setting and one-of-a-kind courtyard is the centrepiece of an extraordinary culinary offering by Major Food Group and Auberge Collection. Patrons will discover the capital's hottest bars, lounges, and event spaces, as well as a subterranean club and a double-level spa featuring extensive hydrotherapy facilities and a heated swimming pool.
About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 30 one-of-a-kind hotels and resorts, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.
About Reuben Brothers
Reuben Brothers is a global leader in real estate investment, development, private equity, debt financing, and venture capital. Over the past twenty-five years, the business has built a world-class portfolio of properties in the most sought-after markets across the United Kingdom, United States, and Europe. The Group's extensive real estate holdings are diversified, spanning residential, office, retail, hotel, and infrastructure assets worldwide. Key investments include Cambridge House, Admiralty Arch, The Twenty Two, and Burlington Arcade in Mayfair; The Surrey, A Corinthia Hotel, and The Twenty Two in New York; W South Beach in Miami; The Vineta in Palm Beach; Century Plaza in Los Angeles; Hotel La Palma in Capri; Esencia in Puerto Rico; and KYU Restaurant Group. Ancillary businesses include London Oxford Airport, Arena Racing Company, and Newcastle United Football Club. The philanthropic arm, Reuben Foundation, was formed in 2002 and makes essential contributions to the advancement of healthcare and education globally, as well as the arts.
About Major Food Group
Major Food Group (MFG) — recently named one of GQ's “20 Most Creative Companies in the World” — is a globally celebrated hospitality company that has redefined luxury for the modern era. Founded in 2011 by Mario Carbone, Jeff Zalaznick, and Rich Torrisi, MFG has built a dynamic empire of over fifty restaurants, private clubs, bars, and hotels across fifteen cities worldwide — and growing. The group is behind some of the most iconic brands in dining and hospitality, including CARBONE, CARBONE Vino, Dirty French, ZZ's Club, Chateau ZZ's, Sadelle's, Contessa, Parm, and Torrisi Bar & Restaurant.
While each concept is distinct, together they exemplify an unmistakably Major blend of storytelling, elegance, and bold creativity that continues to shape the global hospitality landscape.
About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.
Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.
The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.
