ITB ASIA 2025 SETS NEW RECORD WITH MORE THAN 60,000 BUSINESS APPOINTMENTS AND STRONG INDUSTRY MOMENTUM (Singapour)
With unmatched growth in international participation, a record number of business meetings, and a sharp focus on innovation, sustainability, and strategic partnerships, ITB Asia has firmly established its position as the largest travel trade show in Asia Pacific shaping the future of travel in the region.Catégorie : Asie Pacifique - Singapour - Événements
Ceci est un communiqué de presse sélectionné par notre comité éditorial et publié gratuitement le 23-10-2025
|
 ITB Asia 2025 Sets New Record with more than 60,000 Business Appointments
Over three days at the Sands Expo and Convention Centre, the region’s largest travel trade show reaffirmed its status as the must-attend platform for Asia Pacific’s travel and tourism sector, where trends are set, deals are made, and the future of travel is shaped.
This year, ITB Asia not only delivered record-breaking participation but also sparked insightful discussions and collaboration across the industry, highlighting key developments in digital innovation, sustainable tourism, and market growth.
Notable Takeaways from the conference indicate that AI-driven innovation is rapidly transforming travel and hospitality experiences, new distribution and business models are reshaping how travel is sold and connected across Asia, and the MICE sector is reinventing itself through technology and immersive event design to drive engagement and ROI, reinforcing why ITB Asia continues to be the place where industry leaders converge to turn ideas into action.
“ITB Asia remains to be the meeting point where the world connects with Asia,” said Darren Seah, Executive Director of Messe Berlin Asia Pacific.
“This year’s record engagement demonstrates how the industry is collectively embracing innovation, sustainability, and collaboration to drive future growth.”
Exhibition and Networking: A Hub of Opportunity
The exhibition floor across five halls buzzed with energy as global brands, national tourism boards, and tech innovators showcased the latest in travel experiences, technology, and services.
Participation was notably stronger from Central Asia, while Africa saw its largest-ever presence. Growing representation from Indian states and an expanded Singapore Zone further enriched the exhibition, showcasing the full spectrum of Asia Pacific’s travel and tourism industry
From established industry leaders to emerging startups, the event became a dynamic hub for business and partnership-building, connecting Asia with the rest of the world. Exhibitors represented a diverse mix of sectors, including hospitality, MICE, corporate travel, technology and leisure, reflecting the full spectrum of the travel and tourism industry.
Spotlight on Experiential Travel: New Tripadvisor Partnership
A key milestone at ITB Asia 2025 was the announcement of a strategic collaboration with Tripadvisor, underlining the show’s renewed focus on experiential travel.
Messe Berlin Asia Pacific and Tripadvisor signed a Memorandum of Understanding to co-develop the Experience Pavilion, which will debut at ITB Asia 2026, showcasing adventure, culture, wellness, culinary tourism, and other immersive experiences. Tripadvisor will co-curate the pavilion’s content, bringing together leading experience-driven travel providers, while Messe Berlin ensures prime positioning and targeted buyer engagement.
Experiential travel is rapidly growing, with Tripadvisor reporting over 11 million experiences booked on their sites in the first half of 2025 alone, a 15% year-on-year increase, highlighting the segment’s rising importance for the industry.
In parallel, the Singapore Tourism Board will extend strategic support from 2026 to 2028, helping to enhance content pillars, co-marketing initiatives, and government participation, further cementing ITB Asia’s role as the largest B2B travel trade show in Asia Pacific and a hub for innovation in the global travel industry.
To further spotlight creativity and new ideas, ITB Asia will also introduce a “New Offering” badge from 2026, recognizing exhibitors presenting innovative products, services, or destinations. Each year, a curated selection of exhibitors will be highlighted, underscoring ITB Asia’s role as a launchpad for industry breakthroughs and guiding buyers and media to the most forward-thinking offerings.
ITB Asia Conference: Driving Insights and Strategic Decisions
The conference, themed “Future Forward: Transforming Travel & Tourism in a Changing World”, delivered over 4,500 minutes of curated content across three specialized stages, with 100 sessions in which 170 industry experts discussed critical trends shaping the future of MICE, corporate travel, leisure, and travel technology.
Key industry leaders and C-suite executives explored how the travel and tourism industry can build a more agile and inclusive future while preparing for the challenges and opportunities ahead. Their discussions highlighted practical approaches for innovation, resilience, and responsible growth across all travel segments. Among the speakers were Andrew Smith, Senior Vice President, Supply, Agoda; Edward Wright, Regional Vice President, Asia, Amadeus; Sheryn Sethoe, Head of MICE – Asia, ATPI; Colja Dams, Owner and Co-CEO, VOK DAMS Events&Live Marketing worldwide; Ng Chia Yong, Head of Global Operations, Frasers Hospitality; Brett Henry, President Director, MG Group; Song Mei Mei, Chief Transformation Officer, Plaza Premium Group; J. Grant Caplan, President, Procurigence, and Scott Wegener, Director of Sales (APAC),Tripadvisor.
Highlights also included a forward-looking market forecast on Asia Pacific’s growth outlook and travel trends by Michael Shoory, Head of APAC Tourism Analysis at Tourism Economics and a keynote by Nick Lim, CEO (Asia) of The Travel Corporation, on the pivotal role of sustainability and community-focused tourism in driving long-term success.
Knowledge Theatre: Sessions explored evolving traveller behaviours, destination resilience, and sustainable tourism pathways.
MICE Show Asia Theatre: Industry experts addressed the evolution of experiential events, decentralised and micro-meetings, and future-proof business travel.
Travel Tech Asia Theatre: Pioneers in digital innovation examined how AI, automation, and data analytics are redefining the travel experience.
Collectively, these discussions positioned ITB Asia as the region’s most influential think tank for global tourism transformation.
Save the Date: ITB Asia 2026 is happening from 21 - 23 October 2026
With ITB Asia 2025 concluded, Messe Berlin Asia Pacific extends heartfelt thanks to all sponsors, partners, exhibitors, media and attendees for their unwavering support in making this year’s event a success. Asia Pacific is a growth engine and innovation hub for global travel. The next edition returns to Singapore from 21–23 October 2026, promising another world-class gathering of industry leaders, innovators, and decision-makers.
Exhibitor rebooking for ITB Asia 2026 and Early Bird booth registration are now open.
About ITB Asia
ITB Asia, Asia’s leading travel trade show, is organised by Messe Berlin Asia Pacific and supported by the Singapore Exhibition & Convention Bureau. The annual B2B trade show and convention will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, covering not only the leisure market, but also MICE and corporate travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities, and travel technology companies are expected to attend.
ITB Asia is the premier meeting place for the travel trade industry to forge new partnerships and strengthen existing business relationships with the most important players in the region.
About ITB Global Brand Family
For more than 50 years the name ITB has stood worldwide for the travel industry knowledge 365 days a year, networking and trendsetting events - in a virtual, in-person, or hybrid format alike. As the travel industry resurges, the ITB brand family is among the first to come back to offering on-site in-person events. ITB Berlin, the world’s leading B2B trade show for the travel industry, will take place in Berlin from March 3 to 5, 2026. ITB China, the premier marketplace for China’s travel industry, is scheduled for 26 to 28 May 2026, in Shanghai. ITB India will take place in Mumbai from September 2 to 4, 2026. ITB Asia will be held in Singapore from 21 to 23 October 2026, covering the APAC market. The inaugural ITB Americas will be held in Guadalajara, Mexico, from 10 to 12 November 2026, covering the American market.
 ITB Asia 2025 has officially wrapped up with 18,000 attendees |
|