Inspired by the romance of the Silk Route, every Shaza hotel is conceived as an architectural statement, a guest favourite, and a commercially successful enterprise.
The brand’s approach is anchored in two guiding principles: authenticity and performance.
Authenticity ensures that each project reflects the rich heritage and design language of Arabia, while performance guarantees strong market positioning, competitive returns, and sustained profitability for owners.
Shaji Abu Salih, Vice President, Business Development and Growth, Shaza Hotels and Mysk by Shaza, said, "Our properties are not built to blend in, they are built to define their location. From concept to operation, Shaza delivers experiences guests remember and owners value. Expansion is about creating statement hotels and partnering with visionaries who value individuality over imitation."
Shaza’s operational excellence is matched by development versatility, with concepts that adapt seamlessly to city hotels, luxury resorts, and integrated developments while preserving the brand’s signature character.
For investors and developers, Shaza Hotels offers a rare combination: a brand that commands market attention, cultivates loyal guests, and enhances the prestige of every destination it enters.
Its leadership team brings decades of experience from top-tier international brands, uniting creative vision with the discipline of high-performing operations, from revenue optimisation and marketing reach to service delivery that inspires repeat business.
About Shaza Hotels
Shaza Hotels is a luxury hotel management company renowned for delivering authentic Arabian hospitality. Drawing inspiration from the rich traditions and cultures along the historic Silk Route offering an unparalleled experience defined by exquisite Middle Eastern décor, tranquil ambiances and impeccable service, crafted for the most discerning travelers.
With an impressive portfolio of iconic properties, including Shaza Doha in Qatar, The flagship Mysk Al Mouj in Muscat, Mysk Al Balad in Madinah and Mysk Al Fateh, Bahrain. Shaza continues its rapid expansion. Its upcoming openings this year in KSA, UAE and Orlando will further reinforce the brand’s position as a leader in luxury hospitality.As a proud member of the Global Hotel Alliance (GHA), Shaza Hotels provides guests with access to an extensive portfolio of upscale and signature hotels worldwide..
About Global Hotel Alliance (GHA) & Discovery Loyalty Program
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries.Its award-winning loyalty programme — GHA DISCOVERY — provides 30 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7billion in revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.
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