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ZIGGY KULIG, CEO AND FOUNDER, GRAFF DESIGNS: "INNOVATION AND EXCELLENCE GO HAND-IN-HAND AT GRAFF"

As the brand launched its latest collection, "Cameo", its CEO and founder shared the story and vision behind the brand.

ZIGGY KULIG, CEO AND FOUNDER, GRAFF DESIGNS: "INNOVATION AND EXCELLENCE GO HAND-IN-HAND AT GRAFF"

As the brand launched its latest collection, "Cameo", its CEO and founder shared the story and vision behind the brand.

Category: Worldwide - Suppliers - Providers - Interviews
Interview made by Sonia Taourghi on 2024-05-16


New Cameo Collection introduced at Salone del Mobile in Milan last April

New Cameo Collection introduced at Salone del Mobile in Milan last April
Photo credit © Sonia Taourghi / Journal des Palaces

It was in the mid-1970s, when Ziggy Kulig established the first GRAFF factory with a big dream to make a difference in the industry. How? By bringing creativity, innovation, and precision and changing impressions by raising industry standards.
Last April, the brand presented some of its iconic ranges, along with new collections, at Salone del Mobile in Milan. With a combination of European design inspiration and American ingenuity, GRAFF is living by the Art of Bath philosophy. Since opening the first operations in 1982, Ziggy Kulig has been cultivating his desire to manufacture unique products that inspire the creation of dream spaces. Today, those dream spaces find a home in many luxury hotels around the world.

What is the vision behind the brand?

GRAFF’s Art of Bath philosophy encapsulates the vision behind the brand. The vision emphasises design excellence and beauty, supported by precision engineering, the highest levels of craftsmanship, the use of the highest-quality materials, and innovation, supported by leading-edge technology. The bath space should be a beautiful, intimate retreat that soothes the senses and rejuvenates body and soul.

Which three words would you use to define the brand?

Design, Luxury, and Quality are just three of the superlatives that define GRAFF well.

Who are your clients?

GRAFF clients are leading interior designers, architects, specifiers, and consumers around the world who are passionate about design excellence and wellness.

Can you tell us more about your collaborations with luxury hotels and the bespoke services you provide them with?

We are delighted to have collaborated with designers of some of the world’s top luxury hotels, including 75 Kenmar, New York by Kravitz Design, Raffles Singapore, Jumeirah Maldives Olhahali Island, Les Villas du Sporting, Monte Carlo, Monaco, Four Seasons Private Residences, and Black Door Paris, One&Only in Greece. We provide bespoke services carefully tailored to their design visions to create luxurious bath, spa, and kitchen spaces.

How do you collaborate with interior designers on their projects?

We are honoured to work closely with interior designers on their glamorous projects, providing designs for their specific needs from an exquisite array of collections and finishes of the highest quality. We offer a stunning range of designs to harmonise with styles from traditional to contemporary and everything in between.

How do you decide on your design collaborations and partnerships?

We work with those designers and partners who share our values, especially when it comes to design excellence, quality, luxury, and sustainability. We take great pride in working with prestigious partners and some of the world’s most talented and celebrated designers.

How do you innovate, in terms of products and services, while maintaining the same level of excellence?

Innovation and excellence go hand-in-hand at GRAFF. We work exclusively with designs, innovations, and technologies that meet the level of excellence that our products and services require.

GRAFF Collections displayed at Salone del Mobile in Milan last April

GRAFF Collections displayed at Salone del Mobile in Milan last April
Photo credit © Sonia Taourghi / Journal des Palaces




Bathroom equipped with GRAFF at Jumeirah Maldives Olhahali Island
Photo credit © GRAFF Designs



About the author

A lover of human interactions, Sonia started her journalism career in various media outlets before moving to London and shifting to the digital industry. Listening to her calling, she's picking up her pen to share the passion and ambitions of luxury hospitality.

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