Davi Luxury Skincare Partners with The Peninsula Hotels to Create Exclusive Amenity Range
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Davi Luxury Skincare Partners with The Peninsula Hotels to Create Exclusive Amenity Range
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Category: Asia Pacific -
This is a press release selected by our editorial committee and published online for free on 2007-11-27
Davi Skin, Inc. today unveiled a new collection of in-room bath amenities created exclusively for the world-renowned Peninsula Hotels.
The line of hair and body products have made their debut at the newest Peninsula property, The Peninsula Tokyo, in Tokyo's Marunouchi district and have since rolled out at all Asian and US Peninsula hotels. Current Peninsula properties include Beverly Hills, Chicago, New York, Tokyo, Hong Kong, Manila, Bangkok and Beijing, home of the 2008 Olympic games, with a new hotel slated to open in Shanghai in 2009. Under a global exclusivity agreement, The Peninsula Hotels is the only hotel group in the world to feature Davi in-room amenities until 2010.
Peninsula's collaboration with California-based Davi, a division of the Davi Luxury Brand Group, joins two brands with exceptional legacies and an appreciation for tradition. With a heritage stretching back to 1866 and its flagship The Peninsula Hong Kong celebrating its 80th anniversary in 2008, The Peninsula Hotels is one of the oldest luxury hotel companies in the world. Davi is positioned by founders Carlo Mondavi and Joshua LeVine to reflect the California lifestyle and tradition fostered by the legendary Robert Mondavi winemaking family and brand: a leading force in the wine industry for 90 years.
"Our new line of Davi products will be exclusive to our hotels and, in the Peninsula tradition, unique in the world of luxury hospitality," said Peter C. Borer, Chief Operating Office, The Peninsula Hotels. "Davi products are noted for using the highest quality ingredients in the most innovative and effective way, so our new amenities will be both luxurious and beneficial. We are delighted to collaborate with Davi, a name that is not only synonymous with luxury skin care, but also is tied to one of the world's most recognized brands."
"Our collaboration with Peninsula began with the inspiration to create a line of luxurious and restorative hair and body products exquisitely packaged for their guests, capitalizing on Davi's signature Meritage complex," said LeVine. "I think we have truly created the finest in-room amenity program for what I believe to be one of the world's finest hotels."
"Just as Davi products are sold only in discriminating retailers in the U.S. and Europe," said Mondavi, "we sought out The Peninsula Hotels as a partner because as a frequent guest of the hotel, I can attest to The Peninsula's commitment to offering the ultimate in luxury and quality. Peninsula strives to bring its customers the best, just as Davi does."
Developed in conjunction with Gilchrist & Soames, Peninsula's new Davi line will include shampoo, conditioner, soap, shower gel and body lotion, all featuring the Meritage complex to rejuvenate hair and skin.
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