New Regional and Representation Office for Swiss-Belhotel International, Hong Kong in Switzerland and Europe
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New Regional and Representation Office for Swiss-Belhotel International, Hong Kong in Switzerland and Europe
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2007-12-04
Swiss-Belhotel International, the manager of hotels, resorts and
serviced Residences in Asia, is pleased to announce an arrangement has been
made to open a regional and representation office in Switzerland and Europe for
Swiss-Belhotel International, the Hong Kong based hotel management company.
The office will be located at the headquarters of Swiss International Hotels,
Butzenstrasse 39, CH-8038 Zürich.
Swiss-Belhotel International is a growing hotel management group with global
expansion and a portfolio of 32 first-class and deluxe hotels and projects in China,
Indonesia, the Philippines, Vietnam, Australia, Kuwait, Qatar and the United Arab
Emirates. Swiss-Belhotel International’s hotels are already members of Swiss
International Hotels and listed in the reservation, marketing and website systems of
Swiss International Hotels.
Swiss International Hotels will continue to develop a closer relationship with Swiss-
Belhotel International and the two companies will assist each other in their
respective developments and expansion.
Anne Cheseaux, chairwoman of Swiss International Hotels, says: “For us,
accommodating Swiss-Belhotel International in our offices is much more than just
sharing a place. We intend to develop a very close cooperation based on our two
strong brands. We want to contribute to the branding and visibility of Swiss-Belhotel
International in Europe. Swiss International Hotels, through this cooperation alliance,
will also improve its positioning in the Asia/Pacific and Middle East regions. It gives
both of us more marketing power, which directly benefits our member hotels. The
network of hotels of both companies, with different geographical focuses, enables a
broader portfolio to be offered to our customers”.
“This cooperative alliance is a further move in the globalisation of Swiss-Belhotel
International” Gavin M Faull President of Swiss-Belhotel International stated “ and
reinforces the expansion of Swiss-Belhotel International with a further strengthening of
sales, marketing and reservation services through Swiss International Hotels”. “With
this strong link to Europe, Swiss-Belhotel International is expected to grow at even a
faster pace and achieve its growth target of over 50 hotels by 2009 and position
itself as a major global international hotel management company” .
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