IHG: Priority Club® Rewards Receives
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IHG: Priority Club® Rewards Receives
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2007-12-11
For the third consecutive year, the readers of Global Traveler magazine have named Priority Club® Rewards, the hotel loyalty program from IHG [LON:IHG, NYSE: IHG (ADRs)], the \"Best Hotel Rewards Program in the World\" in the annual GT Tested Awards. This news comes just as Business Traveler magazine\'s December issue lands on the desks of 150,000 subscribers, naming Priority Club Rewards the \"Best Hotel Loyalty Program\" - bumping Marriott Rewards® out of the spot it\'s held for 10 consecutive years. Nearly 16,000 Global Traveler readers and 2,000 Business Traveler readers, selected at random, recognized Priority Club Rewards for its flexibility, ease-of-use and widest variety of redemption options, including exclusive offerings such as Personal Shopper and \"Any Hotel, Anywhere Reward,\" a pre-paid lodging card that can be used to pay for accommodations at more than 500,000 hotels worldwide - even at competitor hotels.
Business Traveler launched its Best in Business Travel Awards in June, asking a randomly selected cross-section of its subscribers, who on average spend 65 nights per year in hotels and take 28 roundtrip airline flights, to identify the hotel loyalty program that they believe best serves the needs of business travelers. Similarly, Global Traveler magazine conducted its survey from February through August, asking a series of open-ended questions to determine the rankings. The magazine received a record 15,828 responses.
\"It\'s a true honor for Priority Club Rewards to end the year receiving these awards. Business Traveler\'s and Global Traveler\'s readers are the world\'s most frequent travelers and the best barometer of what business travelers want in a loyalty program,\" said Don Berg, vice president, Loyalty Programs, IHG. \"Since last year\'s awards results, we introduced more new features, including a Golf Auction and a Golf Pro Shop and \"9 Levels of Cloud 9,\" a catalog of experiential rewards developed in partnership with experiential gift company Cloud 9 Living®,\" he added. \"Our laser focus on making it easy for members to earn and redeem points in our hotels is paying off, and we will continue to deliver on what our members want from Priority Club Rewards, no matter where in the world they are traveling.\"
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