LUXE HOTELS selects Avalon BUZZ Report
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LUXE HOTELS selects Avalon BUZZ Report
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2008-03-27
Luxe Worldwide Hotels and Avalon Report Corporation announced they have entered into a preferred agreement for the unique portfolio, empowering Luxe Worldwide Hotels to monitor their online traveler reviews and ratings with the Avalon BUZZ Report©.
“The growing trend of guest reviews posted on various travel related websites has an undeniable influence on travel plans, and now, our member hotels will take a responsible stance regarding their guest ‘buzz’, equipped with an easy to use solution to frequently monitor their social content along with their competitors, “ said Eve LeGrand, Vice President of Luxe Hotels Worldwide.
“We love the intuitive reports that offer an ‘at a glance’ format, rich with graphics and scorecards. The reports can be disseminated throughout the departments of our hotels and engage each associate in understanding the traveler’s point of view,” concluded Le Grand.
“It’s exciting to welcome the Luxe Worldwide Hotels collection and provide each of their hotels unlimited access to keep a dedicated watch over their valuable online traveler reviews. This agreement represents a forward thinking approach by Luxe Worldwide Hotels to put the most robust Web 2.0 solution in the hands of their hotel managers,” said Maureen Dime, President of Avalon Report.
“Consumers have once again changed our industry with their online habits. The web is no longer a discount tool, rather a research and buying resource, and viral word of mouth is trumping marketing dollars on major third party travel sites. On a far reaching scale, no longer are guest comment cards secret to the property and brand. With the exposure of posted guest experiences online, it is imperative to monitor public reviews with the same level of interest dedicated to internal comment card initiatives,” Dime adds.
With the industry’s first Web 2.0 marketing solution launched back in 2005, Avalon Report continued its track record of innovation. As hotels have increased their awareness of social networking, the Avalon BUZZ Report© service has become the premier solution for online review monitoring with a host of popular brands, third party managed and independent and boutique hotels alike. Avalon BUZZ Report’s easy to use data visualization software helps identify strengths and vulnerabilities in the market by charting and analyzing competitive threats and a subscriber’s own presence on the most valuable sites available, namely those embraced in the consumer-driven reservations stream.
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