Hilton Hotels and Resorts Rejuvenate Spa Offerings with L’Occitane (France)
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Hilton Hotels and Resorts Rejuvenate Spa Offerings with L’Occitane (France)
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Category: Europe - France - Industry economy -
Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-05-02
Unique Partnership Brings the Warmth of Provence to Hilton’s Global Portfolio
Hilton Hotels and Resorts announced today a partnership with French luxury cosmetics and toiletries company L’Occitane to redesign the hotel company’s full service spas, menu of services and spa product offerings.
Building on the success of flagship spas in Paris, Hong Kong, Taipei, Sao Paulo and Comendatuba (Brazil), the L’Occitane Spa at Hilton will feature all natural products, regionally inspired, hand-performed spa treatments, alongside globally-favored services, and warm Provence-inspired décor selected to infuse spa visitors with a sense of ultimate relaxation and indulgence.
“Our goal with this partnership is to continue to align our world class hotel brands with the world’s top spa brands,” said Alexander Mirza, senior vice president – Corporate Development, Hilton Hotels Corporation. “Hilton and L’Occitane are a perfect fit – authentic brands with time honored traditions of excellence.”
The first L’Occitane Spas at Hilton will open in fourth quarter 2008 at select hotels, including Hilton San Francisco, Hilton Short Hills and Hilton Waikoloa Village. L’Occitane branded spas will be operated both in-house by Hilton and preferred third-party operators such as Spa Chakra.
“L’Occitane brings expertise and world class products that will allow Hilton to offer a consistent, luxurious spa experience for guests of our hotels around the world,” said Jeff Diskin, senior vice president – brand management, Hilton Hotels & Resorts. “Revitalizing our spa program goes hand in hand with our continued commitment to providing an array of wellbeing offerings, including our Hilton Fitness by Precor® fitness centers, swimming pools, and healthy dining options.”
The L’Occitane Spa will offer customized beauty and wellness treatments, including “Immortelle Secret to Youth”, “Grape Cure for body” and “Relaxing Well-Being of the Senses”. At select Hilton Hotels and Resorts travelers will be able to book spa packages that include a L’Occitane spa experience.
“We’re thrilled to work with Hilton to extend the reach of L’Occitane’s spa offerings to the world’s travelers,” said Olivier Baussan, Founder of L’Occitane. “In Hilton we’ve found a partner that aligns beautifully with our company’s core values: authenticity, simplicity, sensory pleasure and respect for people and the planet.”
The Hilton, L’Occitane partnership comes less than a year after Hilton Hotels Corporation’s announced plan to – along with hotel owners – invest approximately US$200 million to develop 70 new spas throughout its portfolio of hotel brands. In fourth quarter 2008, Hilton Hotels Corporation will launch its spa portal, a single Web site destination for its spas, enabling spa discovery, search and on-line booking for its destination spas around the globe.
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