Introducinng Voilà Hotel Rewards
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Introducinng Voilà Hotel Rewards
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2008-05-23
VOILÀ Hotel Rewards is a turn-key, point-based guest loyalty programme created specifically for independent groups to gain strength in numbers, while retaining hotel individuality and operational freedom.
VOILÀ GIVES YOU THE POWER TO COMPETE WITH THE MEGA-BRAND LOYALTY PROGRAMMES
In the past ten years, the mega-brand loyalty programmes have revolutionized the hotel business. Tonight and every night, 40% of Hilton beds will be filled with their loyalty members, who generate a higher ADR, while lowering distribution costs as a result of direct bookings on the loyalty program’s website. These programmes, more than anything else, have taken market-share from the independent sector to the branded properties of Hilton, InterContinental, Starwood and Marriott.
Previously, independents did not have the international reach, marketing resources, IT infra-structure, or weight of hotel numbers to provide anything but a local loyalty/rewards offering to frequent guests. Until now...
VOILÀ is the answer to delivering a meaningful global rewards programme for your properties by combining hundreds of unique, eclectic independents and smaller groups from around the world to form a powerful alliance. A similar, and successful model, is found in the airline sector – with Oneworld and Star Alliance – which bring together regional carriers to create a globally significant offering for their frequent customers.
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