Luxury Hospitality Daily News

< Previous news Next news >

Introducinng Voilà Hotel Rewards

Introducinng Voilà Hotel Rewards

Category: Worldwide
Article written by our desk on 2008-05-23


VOILÀ Hotel Rewards is a turn-key, point-based guest loyalty programme created specifically for independent groups to gain strength in numbers, while retaining hotel individuality and operational freedom.

VOILÀ GIVES YOU THE POWER TO COMPETE WITH THE MEGA-BRAND LOYALTY PROGRAMMES

In the past ten years, the mega-brand loyalty programmes have revolutionized the hotel business. Tonight and every night, 40% of Hilton beds will be filled with their loyalty members, who generate a higher ADR, while lowering distribution costs as a result of direct bookings on the loyalty program’s website. These programmes, more than anything else, have taken market-share from the independent sector to the branded properties of Hilton, InterContinental, Starwood and Marriott.

Previously, independents did not have the international reach, marketing resources, IT infra-structure, or weight of hotel numbers to provide anything but a local loyalty/rewards offering to frequent guests. Until now...

VOILÀ is the answer to delivering a meaningful global rewards programme for your properties by combining hundreds of unique, eclectic independents and smaller groups from around the world to form a powerful alliance. A similar, and successful model, is found in the airline sector – with Oneworld and Star Alliance – which bring together regional carriers to create a globally significant offering for their frequent customers.



You will also like to read...







< Previous news Next news >




Join us on Facebook Follow us on LinkedIn Follow us on Instragram Follow us on Youtube Rss news feed



Questions

Hello and welcome to Journal des Palaces

You are a communication or the PR manager?
Click here

You are an applicant?
Check out our questions and answers here!

You are a recruiter?
Check out our questions and answers here!