Four Seasons Shanghai Showcases Outside Catering Venture at 1933 (China)
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Four Seasons Shanghai Showcases Outside Catering Venture at 1933 (China)
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Category: Asia Pacific - China - Industry economy -
Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-06-05
Spectacular New Events Venue is ‘Talk of the Town’
Shanghai’s new lifestyle hub 1933 underlined its reputation as the city’s most exciting ‘talk of the town’ events venue by hosting the showcase of Four Seasons Hotel Shanghai’s new outside catering venture.
The historic art deco building, now reborn as a hip lifestyle destination launched ‘Catered by Four Seasons – Experience the Difference’ on June 2.
Hundreds of guests were invited to enjoy a gourmet grazing buffet at a variety of exciting food stations, all catered by the Four Seasons, while live musical entertainment was provided by the hotel’s resident jazz band from Jazz 37 bar.
The Four Seasons is consistently voted as Shanghai’s top hotel. It now takes outside catering to new heights with lunch, dinner, afternoon tea and even ‘supper club’ catering for events of all styles and sizes, from receptions to wedding banquets, with menus individually tailored by the hotel’s renowned culinary team.
In hot demand as a venue for cocktails, product launches and gala dinners, 1933 has already attracted a host of other high-profile international events including Ferrari’s Formula 1 Party, Rado’s 50 Year Anniversary, the Denmark Creative + Fashion Show, 2007 Shanghai International Creative Industry Week and the My Blueberry Night Asia Premiere After Party attended by film director Wong Kar Wai and stars of the movie, Adidas “Celebrate Originality” Party, Coca Cola new product launched with world renowned actor Jacky Chan and his son and the most recent BMW Asia Open 2008 Charity Gala Night.
Spread over 32,500sqm of industrial-chic indoor and outdoor areas encompassing four old factory buildings, 1933 has become a favoured events venue with its diverse range of large function areas, uninterrupted floor plans and unique management commitment to enhancing guest experiences.
With a capability to host several events simultaneously, it is an event planner’s dream incorporating a dazzling 1,535sqm ‘theatre-in-the-round’ occupying the top three levels of the main building with an expansive glass stage under a steel dome.
The theatrical space is equipped with state-of-the-art lighting systems, and serviced by a 3.5-tonne industrial lift capable of ferrying a car, making it ideal for events requiring dramatic visual impact, such as fashion shows and product launches.
Anna Patterson, General Manager of Off-site Connections, one of China’s most innovative event design and management specialists, added: “The venue’s unique style and decor complements and inspires the creative solutions we design for our corporate clients. We get nothing but rave reviews from our events at 1933”
Frank Fan, Director of APNC, said: added, “Although the building was designed and built 70 years ago, 1933’s style is still timeless and very trendy – making it a fantastic match for iconic luxury brands.”
As well as hosting Shanghai’s top parties, China’s most radical new venue is also curating programmes and activities setting new benchmarks in the cultural life of Shanghai.
About 1933
1933, Shanghai’s most awe-inspiring urban renewal project occupies a former 1930’s abattoir, art deco power plant, and related factory buildings in historic Hongkou, transformed into a creative hub focused on three core elements: design, lifestyle and learning.
The unique complex opened in spring 2008, housing a cosmopolitan collection of cutting-edge design and creative offices, creative retail, restaurants, bars and clubs, artists’ guilds, galleries, learning spaces and educational institutions within a myriad of unique and stunning architectural spaces.
1933 is part of a 1.2 sq km urban development plan by the Hongkou District Government to revitalise the historic district. Hongkou’s heritage as a cultural and intellectual epicenter, home to writers and revolutionaries such as Lu Xun and Qu Qiubai as well as expatriates and Jewish refugees, will be resurrected as the area becomes a vibrant, creative neighbourhood for the 21st century.
1933 is located near the major thoroughfares of Sichuan North Rd and Haining Rd, directly adjacent to the North Bund. On the banks of tributaries of Suzhou Creek, it is a mere ten minutes from several prominent landmarks on The Bund including the new Hyatt on the Bund hotel and the new luxury boat dock, as well as just minutes from a No. 4 line subway station.
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