Expedia and Jumeirah Group Sign Global Partnership Agreement
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Expedia and Jumeirah Group Sign Global Partnership Agreement
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2008-08-05
Expedia, Inc. (NASDAQ: EXPE), the world's leading online travel company, today announced it has signed a long term global agreement with Dubai-based Jumeirah Group, the dynamic, luxury hospitality management company. Under the agreement, Jumeirah hotels will be available on all Expedia® -- and hotels.com® -- branded points of sale globally.
"We have ambitious expansion plans to grow our global portfolio of luxury hotels and resorts with new projects underway in Dubai, Abu Dhabi, Aqaba, Doha, Phuket, Shanghai, Mallorca, London, Argentina and elsewhere around the world," said Apo Demirtas, chief sales and marketing officer, Jumeirah Group. "Expedia is an ideal partner to help us reach millions of travelers worldwide and enhance our global distribution strategy."
The agreement provides Jumeirah Group access to Expedia's global marketplace, as well as its online travel marketing and distribution expertise, and targeted merchandising opportunities to reach travelers throughout Europe, Asia and North America.
"This partnership is strategic to both Jumeirah and Expedia, as we continue to expand our global footprints, respectively," said Murad Hajeebhoy, vice president of market management, Expedia EMEA. "Jumeirah and Expedia share a commitment to delivering travelers excellent service, and we're pleased to help Jumeirah meet its overall business objectives."
Jumeirah hotels will access Expedia's global online travel marketplace through Expedia®Connect, Expedia's industry leading direct connection solution for chain hotels. In turn, Expedia customers can book accommodation at Jumeirah Group's luxurious hotels and resorts worldwide, including the well-known Jumeirah Essex House in New York, and the world's most luxurious hotel Burj Al Arab in Dubai.
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