Hyatt Hotels & Resorts Teams with Athletic-Minded Traveler to Add Customized Run Routes to it's Stayfit@Hyatt Program (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on Thursday 28 August 2008
Hyatt Hotels & Resorts today announced its North America properties will provide jogging and fitness-walking guests with palm-size route cards designed by Athletic-Minded Traveler®, a leading healthy-travel and lifestyle media firm.
Joggers and walkers enjoy fresh air with confidence thanks to palm-size route maps
Hyatt Hotels & Resorts today announced that its North
American properties will provide jogging and fitness-walking guests with palm-size route cards
designed by Athletic-Minded Traveler®, a leading healthy-travel and lifestyle media firm.
Hyatt is the first major hospitality company to partner with Athletic-Minded Traveler and will
feature the maps as part of the StayFit@Hyatt program at participating Hyatt Regency and
Grand Hyatt properties
Enhancing the dynamic selection of StayFit@Hyatt workout programs that cater to fitnessconscious
business and leisure travelers, these easy-to-carry cards will provide runners and
walkers of all levels with essential information to help them follow healthy pursuits while away
from home. The Athletic-Minded Traveler maps offer detailed directions on one side (beginning
at each property’s front door) and a colorful map with mileage markers on the other (routes
range from 2 to 8 miles). The unique tools encourage runners to head outdoors by answering
the vital questions “Where?” and “How far?”
“Our staff of active-lifestyle experts is extremely proud to provide Hyatt guests with individuallyresearched
route maps,” says Jim Kaese, Co-Founder of San Diego-based Athletic-Minded
Traveler, LLC.
“Because jogging and walking are the most popular endurance activities for North Americans
(e.g., even the frequent running population - 100+ days/year - is estimated at an impressive 16
million, according to the Sporting Goods Manufacturers Association) runners will always be the
largest group of Hyatt guests in search of a quality fitness experience. By offering this resource,
Hyatt conveys to the running and fitness-walking communities that it understands their plight of
identifying legitimate routes while staying in unfamiliar destinations and aspires to accommodate
their healthy lifestyle choices.”
“This new service from Athletic-Minded Traveler adds a valuable component to our
StayFit@Hyatt program,” said Gordon Tareta, Vice President of Spa Operations for Global
Hyatt Corporation. “Every participating property has been assessed by Athletic-Minded
Traveler staff which is made up of fitness-conscious individuals who share our guests’ interest in
living a healthy lifestyle. Athletic-Minded Traveler shares Hyatt’s dedication to providing
uncompromising service and is an ideal partner.”
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