New Mövenpick Hotels & Resorts image campaign marked by Swissness (Switzerland)
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New Mövenpick Hotels & Resorts image campaign marked by Swissness (Switzerland)
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Category: Europe - Switzerland - Industry economy -
Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-09-10
Implemented by renowned advertising agency Jung von Matt / Limmat, the new image campaign for Mövenpick Hotels & Resorts featuring the slogan “Passionately SwissTM” is now used internationally. The key element of the campaign is to communicate typical Swiss values such as quality, reliability and care with a personal touch.
“The Swiss origins of our company are of great strategic significance to us, since they open many doors at the international level and inspire trust in our guests”, says Jean Gabriel Pérès, President & CEO of Mövenpick Hotels & Resorts. “The Swiss are passionate when it comes to quality. With our slogan “Passionately SwissTM”, we underline this fact in the hotel business even in our international campaign and together with our employees strive to live up to it again and again every day.”
The new image campaign is geared to both corporate and leisure travellers and addresses the needs of modern hotel guests with a dash of humour. Making use of new image worlds, it specifically focuses on the issues of service, gastronomy, meetings and incentives as well as holidays. The central theme of Swissness is underlined by the Swiss flag which connects the key messages in lieu of a plus sign.
“The new advertising campaign reflects our image and our identity in a fresh and modern way. In an international context, it thereby positions Mövenpick Hotels & Resorts uniquely as one of the leading Swiss hotel chains”, explains Steven Nikolov, Senior Vice President of Sales & Marketing Mövenpick Hotels & Resorts. “We look forward to communicating our market promise to the world in combination with typical Swiss values and to further raising brand awareness in our core markets.”
About Jung von Matt/Limmat
The Zurich communication agency Jung von Matt/Limmat was founded in 1993 and employs 70 persons in the areas of advertising, PR, web and dialogue. In the current survey conducted by the Media Research Group among the 500 biggest advertising accounts in Switzerland, Jung von Matt/Limmat came first with regard to image, recognition and recommendation rate. The Agency’s customers include Julius Bär, Gesundheitsförderung Schweiz [Health Promotion Switzerland], Grisons, HandelsZeitung, Hug, Interpharma/Vips, Jura, Max Shoes, Mövenpick Hotels & Resorts, Mercedes-Benz, Migros Bank, Saisonküche, SI Style, Vespa, Panasonic, Rivella International, SBB, Smart, Swisscom and Ramseier.
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