InterContinental Hotels Group Launches Magazine Rewards Program with M2 Media Group
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InterContinental Hotels Group Launches Magazine Rewards Program with M2 Media Group
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Category: Worldwide - Industry economy -
Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-10-17
Priority Club(R) Rewards adds magazine subscriptions to robust list of member rewards
M2 Media Group, LLC, a leading magazine subscription agency, has launched a reward option with IHG (InterContinental Hotels Group) to offer magazine subscriptions in Priority Club(R) Rewards, the first, largest and fastest-growing guest loyalty program in the hotel industry. This reward option provides members the ability to redeem points for dozens of America's most popular magazines and newspapers, including titles like Forbes, Men's Health, Shape, Smithsonian, and The Wall Street Journal.
"We're excited to be a part of IHG's industry-leading loyalty program, Priority Club Rewards," said Michael Borchetta, chief executive officer of M2. "Our magazine rewards platform presents broad choice for members of hotel and airline loyalty programs, offering best-in-class titles directly through a single source."
M2 Media Group created an integrated multi-channel program for Priority Club Rewards that enables its more than 39 million members to redeem magazines in a variety of ways, including online, via phone, and by postal mail response. The program currently features more than 30 magazines, mostly one-year subscriptions, with additional titles to be added throughout the year.
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