Hotel Sales and Revenue Management Book 2.0
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Hotel Sales and Revenue Management Book 2.0
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Category: Worldwide - Industry economy -
Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-11-21
Carol Verret announces the release of the first hotel sales and revenue book that takes into consideration the impact of Web 2.0. In this economy, it is imperative that hotel sales and revenue managers understand and can apply the processes of Web 2.0 in the execution of solid strategies.
“The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc.” says the author, Carol Verret. “Far more than most industries, the impact of Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business.”
Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs – separating those that will be average and those that will be awesome!
Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments – from the leisure traveler to the sophisticated meeting planner professionals.
Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!
If you do nothing else for you sales team this year, provide them with copies of this book. At $16.95, it is a small investment in your sales and revenue staff at a time that is economically critical!
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