New Guide, new members, new ambassador: In 2009, the face of Relais & Châteaux will change
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New Guide, new members, new ambassador: In 2009, the face of Relais & Châteaux will change
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Category: Worldwide - Industry economy -
Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-11-26
The writer Douglas Kennedy makes his exclusive contribution to the prestigious guide
Faithful to the motto, "All around the world, Unique in the world", Relais & Châteaux decided to turn its 2009 Guide into a veritable, unique work with a new format, new layout, new column and the exceptional contribution of an ambassador of international renown: Douglas Kennedy.
The new format of the guide has been increased 20% in order to further enhance the 480 Relais & Châteaux properties in 56 countries.
The new layout features personalised pages for each property (the page layout has been the same for all properties in the previous editions of the guide)
The new column "Unique in the world" highlights the truly unique character of each property: a truffle field with 600 oak trees, a beach reserved for children, a double jacuzzi on the roof of a small bastide, a Relais & Châteaux is not like anything else, not even another Relais & Châteaux…
Crafted with the support of the Young & Rubicam, 800,000 copies of the Guide will be distributed in 6 languages in 60 countries.
Douglas Kennedy, a successful writer who divides his time between Paris, New-York, London and Berlin, agreed to be the first ambassador of Relais & Châteaux 2009. He contributed to the Guide by putting his name to the completely original preface. He will attend press conferences in Paris, London and New York.
For Jaume Tàpies, International President of Relais & Châteaux: "This is not a new Guide but a completely new work. Relais & Châteaux is undoubtedly today the most beautiful way of discovering the world. When leafing through the pages, the reader will be able to draw inspiration and select his next destinations from amongst the 480 unique experiences proposed by Relais & Châteaux in 2009 all around the world".
For Douglas Kennedy, the 2009 ambassador of Relais & Châteaux: "We are all searching for places which enable us to see the world from a different angle, even if only for a moment. When leafing through the pages of this Guide, you can’t help but think that there’s nothing wrong with escaping from time to time: it’s even a necessity".
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