Hospitality Innovation Study Launched by Cornell Faculty Team
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Hospitality Innovation Study Launched by Cornell Faculty Team
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Category: Worldwide - Industry economy -
Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2008-12-03
Researchers from Cornell's School of Hotel Administration are asking the hospitality industry to share its best new ideas. The research team will compile and profile the hospitality industry's most effective innovations in case studies to be published by Cornell's Center for Hospitality Research. The study begins with input from the industry via an online survey to identify innovations.
“We hope to identify individual managers or organizations that have developed highly effective and profitable products, processes, services, ideas, business models, or practices that represent innovations in the industry,” said researcher Cathy A. Enz, the Louis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management.
The research team has adopted a broad definition of innovation, with the idea of collecting the hospitality industry's most effective innovations. By the researchers' definition, an innovator is a person or organization that has developed a new or unique practice or has devised a novel application of an existing practice that has proven to be highly effective and profitable. The survey form for nominating innovations is at http://surveys.cit.cornell.edu/Survey.aspx?s=4678925a0efa4f858d6fae49639d5565.
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