Readers Of Business Travel Magazines Name Priority Club® Rewards #1 Hotel Loyalty Programme
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Readers Of Business Travel Magazines Name Priority Club® Rewards #1 Hotel Loyalty Programme
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Category: Worldwide - Events -
Rewards
This is a press release selected by our editorial committee and published online for free on 2008-12-12
Celebrating its 25th anniversary, Priority ClubÒ Rewards (PCR), the hotel loyalty programme from IHG (InterContinental Hotels Group), continues to take top honours among the world’s hotel rewards programmes. For the fourth year in a row, Global Traveler magazine has named Priority Club Rewards the “Best Hotel Rewards Program in the World” in the annual Tested Awards, just as readers of Business Traveler magazine, equally enthused by the programme’s wide variety of redemption options, voted Priority Club Rewards the “Best Hotel Loyalty Program” for the second consecutive year. Nearly 31,500 Global Traveler readers and 1,900 Business Traveler readers, selected at random, recognised PCR for its flexibility, ease-of-use and varied exclusive offerings such as Personal Shopper and "Any Hotel, Anywhere Reward," a pre-paid lodging card that can be used to pay for accommodations at more than 500,000 hotels worldwide – even at competitor hotels.
In June of 2008, Business Traveler asked a randomly selected cross section of its subscribers, who on average spend 65 nights per year in hotels and take 28 roundtrip airline-flights, to participate in its Best in Business Travel Awards. Global Traveler magazine conducted a similar survey from February through August, asking a series of open-ended questions to determine which programme best serves the need of business travelers. A record-breaking 31,457 GT readers chose PCR as their programme of choice.
“We never relied on the fact that PCR was the first hotel loyalty programme and have strived over the last 25 years to deliver an innovative programme that rewards our members’ loyalty through a variety of channels, whether it be Rewards Nights, once-in-a-lifetime experiences, auctions and even charitable giving,” said Don Berg, vice president, Loyalty Programs, IHG. “We appreciate this recognition from the readers of Business Traveler and Global Traveler and will continue to provide leisure and seasoned business travelers with the flexible features and a customer-centric programme we can all be proud of.”
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