Roberts Hotels Group Becomes Choice Hotels Largest African American Franchisee
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Roberts Hotels Group Becomes Choice Hotels Largest African American Franchisee
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2008-12-17
Nation's Largest African-American Hotel Group Will Operate Close to 1,000 Choice Hotel Rooms
Choice Hotels International, Inc. (NYSE: CHH) is pleased to announce that Roberts Hotels Group is the company's largest African American franchisee with Choice Hotels room inventory fast approaching the 1,000 mark. Roberts Hotels Group also happens to be the largest African American owned and managed hotel group in the United States.
"Mike and Steve Roberts are two of the nation's most successful entrepreneurs therefore we make this announcement with great pride and respect," said Brian Parker, vice president of emerging markets and new business development for Choice Hotels International. "Their continued investment into the Choice Hotels system is a testament to the strength of our corporate culture, value of our brands, and commitment to diverse franchise ownership"
With the purchase of five Choice Hotels franchises since 2006, Choice branded hotels will comprise over 40 percent of the Roberts Hotels Group's portfolio. Their Choice properties include the currently open Comfort Inn and Conference Center hotel of Tampa, Fla. and the Clarion Hotel of Shreveport, La., as well as three properties slated to open in 2009 -- the Comfort Inn & Suites hotel of Fort Myers, Fla., the Roberts Benchmark Clarion Hotel of Memphis, Tenn., and the Roberts Walthall Clarion Hotel of Jackson, Miss.
"The Roberts Hotels group enjoys a wonderful working relationship with Choice Hotels," said Mike Roberts of Roberts Hotels Group. "They are professional, market flexible and reasonable to work with. We will purchase more properties in the future with Choice as our franchisor.
Roberts Hotels Group, LLC is just one of the businesses that comprise the Roberts Companies, owned by brothers Steven and Michael Roberts. As a multi-faceted company, the Roberts Companies include: four television stations- WRBU/my46 St. Louis, WZRB/CW 47, Columbia, South Carolina; WAZE/CW 19, Evansville, Indiana; WRBJ/CW 34; a radio station, WRBJ/ 97.7 FM, Jackson, Mississippi; a cellular broadcast tower company; an aviation company; the 1,550 seat Roberts Orpheum Theater; several residential and commercial real estate developments in St. Louis, Mo., and the Bahamas, a hotel group, as well as a construction management and consulting firm.
"I have had an opportunity to experience the Choice Owners TLC program which helped us to ensure that the quality of the Choice hotel programs are understood and encouraged from the ownership level through all levels," said Steve Roberts of Roberts Hotels Group.
The Roberts Companies have been featured in such prominent outlets such as PBS News, BET News, Commerce Magazine, St. Louis Magazine, Success Magazine, Forbes Magazine, Black Enterprise Magazine and Business Week.
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