Hotels Create New Revenue Streams with ICE by Intelity
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Hotels Create New Revenue Streams with ICE by Intelity
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Category: Worldwide - Industry economy -
Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2009-02-02
Using Technology to Drive the Bottom Line Given Current Economy
The 76,000 jobs lost within the hospitality industry in November alone* reflect how more than ever hoteliers are having to look for ways to increase revenue while reducing labor and cutting expenses. These tight times make ICE by Intelity, the smartest in-room electronic concierge and operations monitoring system, a wise choice. Despite the current state of the economy, hospitality decision makers still want to provide guests with memorable stays and exceptional service while being mindful of costs. ICE's groundbreaking technology is part of the solution to prosper in lean times while increasing guest satisfaction in original ways no hotel could implement until now. The system allows hoteliers to make confident, real-time decisions based on true business intelligence and hotels are able to dramatically reduce expenses through the implementation of ICE (www.IntelityICE.com).
Benefits to Guests
With occupancy levels decreasing, ICE by Intelity provides an essential competitive advantage. Consumers as a whole are drawn to products that make life easier. From making restaurant reservations and ordering room service to confirming airline departures and receiving notifications of a clean room, ICE grants guests with a superior way to plan stays effortlessly in the room with touch-technology or on the go. ICE is a sleek, streamlined system that uses fluid, multi-touch screens and virtual narrators, all of which combine to create a high level of engagement. In addition, guests can even access the system on any personal device such as a cell phone, laptop or smartphone. Guest satisfaction and overall enjoyment are heightened because of increased amenity exposure, control and interaction.
Benefits to Hoteliers
During a challenging period, implementing quality assurance measures in hotels is vital. The ICE solution streamlines operations via its Quality Assurance monitoring system. The system's clear feedback, from housekeeping schedules to amenity usage rates and restaurant wait times to analysis of room service orders, allows hotel management to quickly and easily maximize hotel efficiency and reduce unneeded labor expenses. The ability to change prices and content puts this feedback to use immediately, achieving real cost savings. ICE allows hoteliers to manage more efficiently by enabling forecasting, planning and day-to-day control over the entire hotel through one centralized operations solution.
In choosing IT products, hotels must look to the rate of return on investment. ICE prides itself in providing continual ROI through increased in- house reservations, from restaurant to spa, increased upselling and average check. ICE also offers non-invasive advertising, another revenue stream, targeted to the guest. The return on the customer-centric knowledge ICE compiles is improved decision-making and targeted marketing and messaging.
The ICE solution eliminates many of the hotel's current time-intensive, paper-driven processes. With hotels spending an average of $200 per room on printing compendiums each year, this solution provides tremendous value in print cost reductions.
For fractional and vacation ownership management, ICE offers increased rates of sales conversions and tour attendance, all of which boost a property's revenue stream daily.
Value is what ICE brings to a hotel or timeshare - for both the guest and the management team. This continued emphasis on usefulness and return is what makes installing ICE a stellar decision especially given the current economy.
For an on-screen demo and more information, visit www.IntelityICE.com. Interested hoteliers and timeshare managers can call toll free 1-888-REV PAR 1 to speak with an ICE hospitality expert for more information on sales, pricing and exciting upcoming ventures.
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