Preferred Hotel group announces strategic partnership with Dusit International
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Preferred Hotel group announces strategic partnership with Dusit International
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2009-03-04
Preferred Hotel Group is pleased to announce a pivotal partnership with Dusit International in a select services arrangement, signifying the beginning of a new business strategy for Preferred Hotel Group. Dusit International will have access to Preferred Hotel Group's established sales network, global marketing programs and leading-edge distribution system.
Founded in Thailand in 1949, Dusit International has grown to be Thailand's leading hospitality company and is continually expanding its reach internationally with its five brands. Expansion plans are projected for over 25 properties in the next five years, primarily in the Middle East, India, Thailand, Indonesia and China.
Recognized as a 'Partner of Preferred Hotel Group', this customized affiliation will allow Dusit International's properties to maintain their respective brand identity while benefiting from Preferred Hotel Group's 28 worldwide sales offices, preferential global partnerships with key travel management companies and MICE planners, select marketing programs, airline frequent flyer partnerships and distribution networks.
Recently in Bangkok to finalize this innovative agreement, Chairman and CEO Mr. John Ueberroth said, "Preferred Hotel Group is constantly evolving in the way we do business. This is a strategic move to expand our services to hotel chains who have a different set of needs than our current member hotels. With its aggressive plans for global expansion, Dusit International is the perfect partner to inaugurate this new direction for Preferred Hotel Group."
Dusit International CEO, Mr. Chanin Donavanik added, "The Preferred Hotel Group and Dusit International partnership paves the way for our collection of hotels and resorts to have an increased global presence, in particular, in the travel markets from the US and Europe, especially with our many new and exciting developments from Asia, to the Middle East to Europe. At the same time, Dusit International will provide Preferred Hotel Group with a base of some of Asia's leading properties and give its clientele an even greater choice of destinations and experiences. We are delighted to be able to join Preferred Hotel Group and we know that this will open many new doors for both our organizations long into the future."
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