Les Pavillons, Naïade’s latest jewel, reopens its doors after a complete renovation. The hotel, situated at Le Morne, now glitters as a magnificent 5 star establishment. Interior designer Virginie Koenig elaborates on her concept and vision.
Sharpen our marketing strategy and strengthen the sales teams: such are the mandates entrusted to Axelle Mazery and Sydney Pierre by Naïade Resorts. Both preach a proximity policy with their various partners: “We have brand new hotels. Our renovation works in Mauritius and in Maldives are completed. Our offer today is a very robust one. Naïade Resorts is, more than ever, poised to weather the crisis.”
The launching of Naïade Buzz is one of the first measures of this proximity policy. “This is more than ever the time to be closer to our partners and to keep them informed of the developments within our group,” said Sydney Pierre. “Naïade Buzz reflects this will to communicate with our partners. Our news and developments will reach them, via this newsletter.”
Axelle Mazery, Head of Marketing, has a clearly defined forward strategy: “2009, as I see it, is a year of opportunities. We need to develop new analysis and reflection methods. We have already attained our January goals. We are adapting ourselves to the different markets.”
The new Head of Marketing has communicated her directives to the various teams in Mauritius and across the world. “We need to be proactive, creative and dynamic. We have to think the extra mile,” she said. The issue of a fidelity card in April and the launching of a newsletter are but two of a package of new measures being introduced by Axelle Mazery to insufflate more dynamism to the Marketing. “Our strategy will consist in consolidating our assets and our position on the market. This is what we will capitalise on as soon as the market picks up,” she added. Axelle Mazery’s collaborators are accordingly charged with the mission to carry regular analysis of the economic situation in their respective zone and to anticipate the market trends. She told them: “I ask them to be responsive and to act quickly. Our success will rely on a smooth synergy.”
Sydney Pierre, Head of Sales, is responsible for the sales linked departments: the Central Reservation Office and the Groups & Incentives. Sydney Pierre believes in a watchful approach and sharpening of the sales policy. Should Naïade be sold differently, in these times of crisis? “The markets have already been showing signs of slowing down for some time now. Strict attention to detail is the motto today. We must be present on all market segments, because Mauritius remains a choice destination,” he advised.
New circumstances, new strategy: “We will definitely see a different clientèle and the competition will be different. Our working methods will also have to adapt and change,” explained the Head of Sales, who intends to review the distribution channels and get closer to the clients. “It is a fact that the circumstances have changed, but we still have the same ambitions: fill our hotels. We have all the necessary tools to succeed in this ambition: the products, the people and the will,” he added.
The Head of Sales is also consolidating Naïade Holidays, the group’s tour operator in South Africa. “The South African market is the most promising one for 2009,” he said, “and we plan to increase our presence there because we have a lot to offer: our beaches and the quality of our hotels.”
Sydney Pierre’s directives to his teams are clear: “Every call, every email, every fax, even a wink from a client must be interpreted as an invitation and must be translated into a sale. Our strategy: fight until the sale is concluded.”
Sell more and adapt to the new market order: this is “mission possible” for Axelle Mazery and Sydney Pierre.
