Marriott Execustay introduces new luxury bedding and personalized services to launch its new tagline
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Marriott Execustay introduces new luxury bedding and personalized services to launch its new tagline
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2006-02-02
Marriott ExecuStay, the temporary-housing brand of Marriott International, Inc. (NYSE:MAR), is inviting guests coast-to-coast to experience its new ELITE DREAMERTM luxury bedding collection and several personalized touches that help them make their temporary communities their own.
“Our guests today, especially those on temporary assignment who find themselves living in a city for a few months or more, want the same tangible and intangible things they find in their own homes and offices,” said Karen Blair, senior vice president of Marriott ExecuStay. “Our new tagline, LIVE LIKE A LOCAL, represents our mission to make each guest’s temporary residence his or her home – with great bedding, lots of space, forms of personal expression, and ways to spend ‘found time’ as they integrate into their new communities.”
Ms. Blair added, “Plush bedding is something that all travelers now expect from hotels, and we’re proud to say that Marriott ExecuStay is the only national temporary housing company that provides upgraded bedding – cotton-rich sheets, plush mattress toppers, soft pillows and cozy comforters and blankets – at no additional cost. But we haven’t stopped there. ExecuStay’s temporary housing niche gives us a unique opportunity to broaden the kinds of comforting and practical amenities that our guests want and need.”
Ms. Blair said that demand for extended-stay lodging is up, citing statistics from The Highland Group and Smith Travel Research that showed extended-stay demand growing at a faster rate (7.2%) than regular hotel demand (3.3%) as of mid-2005.
To mark the arrival of the new sleep experience, Marriott ExecuStay held celebrations at locations all across the United States, where guests and clients were able to see and feel the new ELITE DREAMER collection in person and win valuable sleep-related prizes.
In addition to its new bedding collection, ExecuStay’s approximately 40 markets around the country are helping residential guests integrate with communities in many ways, such as referring pet sitters, arranging for a personal trainer, pointing them to a college course or yoga class, or personalizing their apartment with touches such as family photos.
“The phenomenon of ‘found time’ is a fact for people on longer stays, who are away from home and free from home-like obligations,” said Ms. Blair. “Now, they can take a college course, join a running group, visit a local library, or even learn to play a musical instrument.”
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