Hotel Chain is Honored as Lodging Partner of the Year
Best Western International, the World's Largest Hotel Chain(R), won four out of six Partner Awards for the lodging category at the AAA Travel Executive Forum on March 24, including the prestigious Lodging Partner of the Year award. Best Western also took home top honors for Best Marketing Support, Best Sales Support and Best Technology Support.
"This overwhelming recognition from AAA clubs across the country is a tremendous honor, and we look forward to continuing to deepen this valuable relationship," said Dorothy Dowling, Best Western senior vice president of marketing and sales. "Working with AAA has allowed us to offer special discounts and benefits to consumers, while helping our member hotels increase revenue."
To determine the winners, AAA surveyed travel professionals in more than 1,000 AAA travel agency offices, asking them to rate their level of satisfaction with each of AAA's air, cruise, tour and hotel preferred travel partners. Partners were rated in five categories including service, product, marketing, sales support and technology. Winners were selected in each of the five categories, with the awards for Partner of the Year presented to the partner with the highest overall cumulative score in the travel segment.
"To win four out of six awards in the lodging category, including our highest honor, is a remarkable achievement," said Doug Bower, vice president of AAA Travel and Financial Services. "Our clubs across North America truly appreciate the support they receive from Best Western and these awards are a reflection of Best Western's efforts to excel in all areas of our partnership."
All of AAA's more than 51 million members receive a guaranteed lowest available AAA hotel discount when they book with Best Western. In addition, Best Western offers an exclusive loyalty program for AAA members, the Best Western Rewards AAA Preferred Guest program. Benefits of the program include:
-- 10 points for every dollar spent on qualified hotel room rates
-- 10 percent bonus points with each qualified hotel stay
-- Up to a 20 percent AAA hotel discount on best available hotel rates
-- Additional rewards on seasonal promotions
Best Western was named a AAA Preferred Lodging Partner in 2007 and the company's North American hotel properties are close to 100 percent AAA Diamond Rated.
