Accor announces expansion in Indonesia
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Accor announces expansion in Indonesia
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Category: Worldwide - Indonesia - Industry economy -
Hotel projects
This is a press release selected by our editorial committee and published online for free on 2009-06-02
3 new hotels were announced today at the “World of Accor” trade expo
Accor, the most dynamic international hotel operator in Asia Pacific and the largest international hotel management company in the region, showcased its extensive network at the annual trade expo “World of Accor” –today in Jakarta.
The 2009 World of Accor Expo series, began in Seoul in March and after Indonesia the Expo moves to Sydney and completes the series in Auckland in mid-August having visited 12 cities.
The event showcases Accor’s hotel network in the Asia Pacific region and around the world, aiming to introduce Accor hotels, services and products to partners, such as corporate clients, travel agents, wholesalers, event organizers and the tourism industry as a whole. Accor is also introducing its new products to the market, with the Pullman hotel brand, MGallery boutique hotel collection and A|Club hotel loyalty program.
At the event, Accor announced 3 new hotels for the Archipelago.
Mercure Bali Kuta Harvestland is located in Bali’s most popular tourist area - Kuta. In the centre of all of
the action, shops and attractions, this 160 room hotel will open in late 2010. The hotel will become the third Mercure in Bali, joining Mercure Kuta Bali and Mercure Sanur Resort Bali.
All Seasons Yogyakarta, opening in 2011, is located within walking distance to local shops, restaurants and the famous Malioboro Street. Yogyakarta is the base for travelers to Central Java (the main Island of Indonesia) including those visiting Borobudor, Solo and the cities attractions. The 122 room hotel is located close to the Royal Javanese Palace – home of the Sultanese Royalty.
Mercure Pontianak, scheduled to open in the third quarter of 2009, the 172 room hotel will enjoy a prime location on the main arterial road and next to the largest shopping mall in Pontianak. Minutes from the airport, the hotel is within close proximity to the central business and government office district.
Gerard Guillouet, Vice President Operations for Accor Malaysia, Indonesia and Singapore commented, “We are delighted with this further expansion within Indonesia and pleased to expand the portfolio of brands in these key cities. The Mercure Pontianak is the first international hotel for the city and our fourth hotel on the island of Borneo. The expansion of All Seasons sees the growth of the brand for the first time outside of the leisure destination of Bali. ”
Accor currently operates 37 hotels in Indonesia. Five new hotel projects were announced earlier this year namely Novotel Gajah Mada, Novotel Manado, Novotel Tangerang, Novotel Bangka and Mercure Solo.
Accor will grow the network to 48 hotels in Indonesia by 2011, continuing to be the largest international hotel management company in the country. The Group has not only continued its high profile presence withthe Indonesian travel industry, but has also increased its community development projects while substantially growing its hotel network around the country over the past few years.
With its solid footprint of hotels throughout Indonesia, Accor plays a major role with programs that provide for the development and welfare of the poor and under privileged children, with a social program named “A Tree For A Child”.
The program undertakes activities all across Indonesia with the long term objective of improving the lives of underprivileged children with education and health initiatives. A new stage of the program which was established in 2007 is now being achieved with the plantation where 76,000 trees have been planted. The proceeds from these trees, in time will further provide for additional programs and extand the number of children’s lives that the program touches.
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