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Accor updates accor.com website
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on Wednesday 08 July 2009
Accor has launched a new corporate website that showcases:
- The strategic priorities of its Hotels and Services businesses
- Its corporate social responsibility commitments
- A careers section
- A presentation of the Group’s extensive brand portfolio
The 600-page site features videos, podcasts, 16:9 slideshows, interactive flash animations and other
multimedia content to make browsing more intuitive and user-friendly.
Customers account for 36% of the site’s 300,000 monthly visitors and job seekers 34%. To ensure broad
access, the website integrates special functions for the blind and vision-impaired.
Key changes to the overhauled site include a calendar of corporate and brand events and the possibility of
converting Web pages to PDF format and subscribing to thematic RSS feeds. Other features will soon be added, including a glossary, a multimedia library, a basket for stocking and downloading data and an e-mail notification system for receiving company news alerts.
From a technical standpoint, this is the first time Accor has chosen to deploy a TYPO3 Open Source content management system.
Nurun, WordAppeal and Valtech helped design the new website.
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