Guest Satisfaction - June 2009 Chatter Guard Benchmark Report Is Released (United States)
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Guest Satisfaction - June 2009 Chatter Guard Benchmark Report Is Released (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy -
Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2009-07-20
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its June 2009 report.
To receive your own free copy, sign up for our newsletter at LodgingInteractive.com.
As the summer vacation season kicks off, U.S. hotels saw an increase in customers AND customer satisfaction. On average, U.S. hotels showed increased improvements for the month of June, posting modest gains in every section but Room satisfaction (3.59, a decrease of 3.23% from May’s 3.71). On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average hotel goer reported the greatest gains in Dining experience, increasing from an average of 3.45 in May 2009 to 3.65 in June (+5.8%). Most other average hotel scores remained in the 3% improvement territory: Resultant Quality Scores increased 3.58% (3.63 to 3.76), Housekeeping improved 3.40% (3.47 to 3.59), Staff scores rose 3.19% (3.76 to 3.88), and Value satisfaction increased 3.85% (3.64 to 3.78). The smallest area of improvement was Facilities, which posted a 3.98 score in May and a 4.07 score in June (+2.26%). Overall, Luxury and Extended-Stay Hotels showed the most improvement, while Up- and Mid-Scale facilities showed the greatest declines.
To receive your own free copy, sign up for our newsletter at LodgingInteractive.com.
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